< span class="text-remarks" label="remarks">this articleFrom WeChat public account: Capital Detective (ID: deep_insights) author: Hung Yu Han

Since the birth of online games, the waves under the water have been surging. In addition to the shameful operation, the “silly” on the table is also repeatedly prohibited.

In October this year, due to the high similarity between Jiaxiang Software’s “Fantasy Shooter” and the approved game “Sniper’s Glory”, the surfing game network “Nine Devils” is highly similar to the approved game “Wulin Conquest”. The content of Liantech’s “Apprentice of Heroes” is similar to the discontinued game “Sin City”, and there is a problem of getting the version number. Therefore, the competent authority imposed a 6-month, 9-month, and 6-month suspension of the version number on the three game companies. Apply for punishment.

In fact, since the first half of this year, there have been nearly a hundred games that have been punished by regulatory agencies for violations involving version number removal, leather removal, illegal operations, and unauthorized changes to online content.

The so-called skin-changing game, also known as the game vest bag, is to find a mainstream product on the market, retain its excellent gameplay, values, architecture, and main lines, and simply fine-tune the details of the characters, scenes, and interfaces. “Disguised” as a new game began to go online and pushed.

Swap skins, purchases, and rankings in mobile games are nothing new, and they are already open secrets in the industry. At the craziest time, there were even two games with similar names, the same screens, and the same role models, and they appeared in the TOP 5 of the App Store paid list at the same time.

After the tightening of the version number in 2018, the game’s “replacement + purchase” model gradually became invalid, and a large number of small and medium manufacturers went bankrupt. By 2020, Apple’s app store and game purchase platform ByteDance’s pangolin will also begin to require developers to provide a version number, and the deformed model of “replacement + purchase” will be challenged.


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