Once the food is in the magic of lifestyle, it naturally has a lot of added economic value.
This article comes from the public number: 35 fighting? (ID: vcearth) , author: Chen Yuqing, Photo: pexels
Avocado is a fruit that is pushed onto the altar.
This year, avocado green has become the fashion color of the current fashion, and it is popular in the fields of clothing, accessories, nail art and so on. “This summer, be a girl with avocado”, “The most sizzling sound, avocado wear” … Avocado instantly into the Taobao women’s explosion series, just a store is monthly sales of more than 10,000. Searching for avocado on the little red book has more than 250,000 notes to share.
In foreign countries, avocado has long been synonymous with fashion and health. Supermodel Miranda Kerr and Bellow Victoria like to take photos of avocado on social platforms and win counts from fans. In recent years, the great tropical culture of the domestic fitness culture has moved people’s understanding of this imported fruit, and the avocado has gone from Instagram to the circle of friends.
Image source: www.pexels.com
Why does this seemingly ugly fruit come from a foreign fire to the country, and it can also stimulate the development of many industrial chains and become the darling of the current economic market? 35 bucket (micro signal: vcearth) combines relevant data at home and abroad, and explore the secret behind the consumption of avocado with you.
The origin is in Mexico, and the US consumption is amazing
As early as 8000 BC, Aztecs from Mexico began avocado cultivation, and Mexico became the origin of avocado. Initially, avocado was called “ahuacatl” by the locals and later renamed “avocado”.(alligator pear), but these ugly names made the growers quite dissatisfied and eventually changed to “avocado”.
Michigan, Mexico, supplies almost half of the world’s avocados, and a daily $1 million avocado is shipped from around the world. The local gangs are eyeing the “fat” of avocados, extorting farmers and vendors who grow avocados, and collecting protection fees. Only one gang can squeeze about $152 million from farmers every year. Therefore, local gangs also refer to avocado as “green gold”.
The economic value of avocado has continued to this day.
The FAO data shows that in 2016, global avocado production was about 5.46 million tons, an increase of nearly 28% compared to five years ago. Production is expected to rise to 6.42 million tons by 2020. In terms of annual growth rate, global avocado consumption has remained at around 20%.
Which countries and regions are contributing to the consumption rate for avocado? Globally, economically developed regions such as North America, Europe, and Japan are the major consumer markets for avocado. Among them, the United States is the world’s largest consumer of avocado, which consumes 10%-30% of the world’s avocados each year.
The consumption of avocado in the United States is staggering and needs to rely on large imports. Every year, the United States imports nearly 500,000 tons of avocado from Mexico. Economists have done calculations, and Americans can buy a suite without eating avocado for 40 years, showing their love. According to the American Food and Beverage Association, the wholesale price of domestic avocados has increased by 125% since the beginning of 2017.
Why is avocado popular among foreigners?
In fact, this is inseparable from the local eating habits. Foreigners love butter, and the taste of avocado is similar, delicate and soft, a bit of meaty fat, known as “forest butter.”
At the same time, avocado itself is rich in fat but low in sugar. It is the most nutritious fruit in the Guinness Book of World Records, so it has been sought after abroad. Salad, pasta, milkshake… Avocado is a versatile ingredient in Western food.
Image Source: www.pexels.com
Chinese people eat 80 million pounds a year
By the wayIn theory, this exotic fruit that is not sweet and tasteless and tastes should not be of interest to the people of the country. However, since 2005, China has successively imported avocados from Mexico, Chile, Peru and New Zealand. At that time, domestic avocados were almost 100% dependent on imports, but the quantity was not high.
2017 is a watershed in which Avocado “invades” China.
China’s avocado imports have soared to more than 30,000 tons. You know, in 2010, China’s avocado imports were only 2 tons, which can increase by more than 10,000 times. According to China Customs data, in 2018, China’s avocado imports were 43,900 tons. The Chinese people now consume 80 million pounds of avocados a year. Avocado began to become a dark horse in the domestic fruit market, stunning appearance.
Where do these avocados come from? From Mexico, Peru, Chile.
Data Source: 21st Century Business Herald
They have always been the largest importers of Chinese avocados. Although Mexico’s avocado production reached 1.799 million tons in 2017, setting a new high-yield record, its exports to China were only 0.88 million tons, down 12% year-on-year. In 2016 and 2017, Chile continued to be China’s largest avocado importer. In 2017, it exported 16700 tons to China, up 44% year-on-year. However, it was surpassed by Peru in 2018, and the latter’s exports to China reached 16.9 million tons.
Compared with Mexico and Chile, Peru’s avocado production period is the shortest, but it can just make up for the shortage of supply in the Chilean season.The market vacancies caused by unstable quality in Mexico during the same period.
The domestic avocado brand began to appear
In fact, in the 1920s, avocado was introduced into Guangdong for small-scale planting. After liberation, it began to be planted on a small scale in Guangxi, Fujian, and Yunnan. In 2016, China’s avocado planting area reached 20,100 hectares, and the output reached 129,900 tons. Overall, both planting area and production are on the rise.
Avocado planting requires high natural conditions, and only a dry and wet season, high temperature and high humidity environment can make it grow fast. From the experience of China’s many years of introduction and trial production, the climates of Hainan, Guangdong, Guangxi, Fujian, Yunnan and other places are very suitable for the cultivation of avocado. With the popularity of avocado in the country, domestic avocados began to enter the public eye.
Image source: www.pexels.com
For example, in 2011, Yunnan Pu’er Green Silver Biotech Co., Ltd. began to introduce Israel’s complete avocado planting technology, and started the first commercial avocado cultivation in China in Pu’er Menglian, Yunnan. At present, Pu’er Green Silver Biotech has planted more than 7,500 acres of avocado in the Menglian area, which has become China’s largest avocado planting base.
Furthermore, in 2017, Mission Produce, Lantao International and Baiguoyuan jointly established the Avocado Ripening Center in Shanghai, and launched the brand “Mr. Avocado”, which was sold on platforms such as Baiguoyuan, Daily Fresh, Jingdong 7Fresh. At the end of 2017, the average daily sales volume of “Mr. Avocado” has exceeded 45,000.
Image source: “Mr. Avocado” official website
At the same time, Shanghai Jiaguo Food Co., Ltd. developed avocado products called “Bravocado”; Yiguo Fresh produced the “SunMoon” ready-to-eat avocado; KFC’s KFC also recently launched the avocado chicken burger… …
The consumption boom of avocados has driven the development of China’s avocado industry. But rationally, China’s avocado industry still faces many “hard injuries” with weak infrastructure, lagging cold chain logistics, imperfect industrial chain, and low added value of products. Strengthening technological innovation and industrial layout, and refusing to develop blindly may be the next question for this emerging industry.
Some experts predict that 10 years later, China will surpass the United States to become the world’s largest consumer of avocado. Consumption is bound to drive production. In the future, China will also be expected to become one of the world’s largest producers of avocado. But for now, the Chinese people’s understanding of this fruit is not universal enough and deep.
The avocado on the network has always been exquisitely placed, with cereals and milk, and the people who are sun-dried are often handsome and beautiful. Over time, when you see avocado, you will unconsciously think of the words “exquisite”, “healthy”, “good body”. In addition, compared with other fruits, the price of avocado is slightly more expensive, and it instantly becomes the representative of the younger family’s “light luxury” life.
Image source: www.pexels.com
The majority of the consumer groups of avocado in China are between the ages of 20 and 40, and this part of the population is the main force of social networks. In fact, their pursuit of avocado is a reflection of the pursuit of quality of life.
Some people say that the success of avocado is a kind of hype, but if it is placed in a backward economy, more hype may not be useful. Nowadays, with the rapid development of the national economy, China has emerged a large number of middle-income groups and has become the main force of quality consumption. The old consumption concepts and models are facing transformation and upgrading. Avocado has become an iconic product in this transformation. Undoubtedly, it is actually a product of social and economic development.
When food is in the magic of lifestyle, it naturally has a lot of added economic value. In the future, avocado will continue to be popular and enter the dining table of more people.