This article is from WeChat official account:NetEase Digital Reading (ID: datablog163), author: Northbridge Southbridge is not a bridge, the original title: “more powerful than Versailles, watercress omics” title figure from: vision China
This is the first issue of “omics research” of NetEase Wenchuang Numerical Readings.
“Omics Research” is a column focusing on the Douban Group. The Douban Group is a magical existence. It gathers all kinds of fun young people and also provides many topics for the Chinese Internet.
To understand young people, let’s first understand “omics”.
If you are a tenth-level surfer, you have never heard of “Fan Xue” recently. Before the hot search on “Meng Qiqi 77” on Weibo, “The Study of Versailles” already had a base on Douban, and 40,000 people learned what “Versailles” is in the “Versailles Study Group”.
Identify whether a topic is popular or not, as long as it has risen to “learning”. Many “learnings” exploded briefly on social platforms, and finally returned to calm. But in Douban, learning never stops. People join and build various groups, not only studying various “learning”, but also creating All kinds of “learning”, such as exploring how to fool others’ “learning”.
The Douban group has become an important place for contemporary young people to gather and socialize. It can be said that understand the Douban group, you can understand young people.
And we will focus on the Douban group and call it “omics”. Both the macroscopic Douban group organization rules and the microscopic internal group activities are our focus.
What exactly is “omics”? May wish to start with this article.
The essence of omics: everything can be organized
“Versailles” is a spirit of performing advanced life, and “Mingxue” can be summed up by the sentence “Don’t you think, as long as I feel”. The doctrine of the “Flower school” is just remember “last season” “Everyone is normal” is enough.
But “omics” is difficult to define. In order to better understand “omics”, as of November 10, we have counted 6.84 million posts from 5,165 groups on Douban.
1. Douban group, not just entertainment gossip
In 2005, Abei wrote the source code of Douban at Starbucks near Douban Hutong in Beijing. For more than ten years, the Douban group has gathered a large number of young users.
In Douban, there are 27 major groups, each with millions of members.
It may be surprising that the group with the highest presence in Douban is not the well-known public entertainment gossip group.
The rental group has the largest number of members, reaching 18.147 million. People who have worked hard in Beijing, Shanghai, Guangzhou, and Shenzhen know that screening rental posts on Douban is an essential skill for them.
From the perspective of the average number of groups, Fashion, pets, job hunting, and renting are the most attractive groups. The average group members are more than 40,000.
It seems that a group of people who have their own pursuit of fashion and the same aesthetics prefer to get together. The pet group closely follows the fashion category in terms of scale, ranking second with a small gap. The three groups with the most members are all related to cats, and cute kittens can be parked for them no matter where they are. .
Although some groups in the categories of drama, animation, humanities, and arts have more total members, they are generally scattered, with average group members