ChinaJoy 2019 observation: showgirls cool, some mainstream manufacturers retreat, B station and fast hand and other rookies are eager to try
文|Duplex
The annual CJ is being held in Shanghai, but it may not be as hot as it might seem.
According to the official figures, the number of visitors on August 2, 2019 was 101,200, an increase of 6,249; the number of visitors on August 3 was 134,800, an increase of 918 over the previous year; August 4 The number of visitors was 96,600, an increase of 478 over the previous year.
Changes in the number of visitors have already indicated a very obvious trend: CJ’s appeal to the general audience is declining. This industry event, which has gone through 17 years of history and is in the vertical content of the game show, is undergoing a difficult transition. Into the game, technology, entertainment, film and other pan-entertainment exhibitions, thus completely open the gap with the international exhibitions such as Cologne Game Show, Tokyo Game Show.
CJ is becoming more and more impure. A typical example is the selection of the 80-year anniversary celebration of the classic comic image “Batman” by Warner Bros. This is the first time in history, although it can attract many DC powders to punch cards, but in the domestic “Batman” “There is very little intersection with the game, more concentrated in the field of film and television.
This cross-border makes the mainstream audience dominated by game powders somewhat inexplicable, and the overall atmosphere of the event is not very good.
ChinaJoy 2019 two major changes: Incorporating Shunwang Technology’s performance pressure and Shanghai’s emphasis on e-sports
Before speaking, the two major changes in CJ this year have become the two main forces shaping this exhibition.
One is the power of capital. In 2019, CJ was the first year that the organizer Hanwei Hengxin was wholly-owned by Shunwang Technology. February this year, Shunwang Technology