This article is from WeChat official account: IT Times (ID: vittimes) , Author: Li Danqi, Sun Pengfei, Xu Xiaoqian, Li Yang, money Yi Yun,Editor: Kicked Girl, original title: “The State Takes Action! China’s First Anti-Monopoly Guide is here, take stock of your encounters The Internet “monopoly” chaos”, the head picture comes from: Visual China

30 seconds quick reading:

  • The “Guidelines for Anti-Monopoly in the Field of Platform Economy (Draft for Comment)” clearly define unfair price behaviors, restricted transactions, big data cracking, killing opponents before raising prices, and unreasonable tying.

  • The State Council agreed to establish an inter-ministerial joint conference system for anti-unfair competition led by the State Administration for Market Regulation.

  • Forced selling of insurance, price increase of data charges, big data maturity, merchants choose one of two…will it disappear?

An App, a convenient intersection to clothing, food, housing and transportation. Nowadays, people are increasingly familiar with shopping, ordering food, buying air tickets, and booking hotels on e-commerce platforms, but have you ever thought that the other side of technology empowerment is that platforms may use technology to “do evil”.

For the same product, new and old users have different discounts, and some users who purchase VIP members even pay higher prices than ordinary users. The hidden behavior of the platform is considered to be a big data killer.

When buying a ticket, the platform suddenly increases the price. When paying for the order, you also need to pay additional insurance costs. In many cases, users can only endure silently.

Not only the C-end, but also the price wars between platforms, the second selection of teams, and even the increase in traffic costs have made many B-end users miserable.

Why is the platform “cutting leeks” so confident? Perhaps the answer is that they have already occupied a certain market share and have a certain right to speak. Indeed, the user can choose to uninstall the full App to fight, but in the age of being familiar with the convenience of the Internet, in the end you may have to bite the bullet and download it again.

This used to be an unsolvable problem faced by all living beings. Fortunately, the supervisory authorities have already seen the chaos of the Internet platform.

On November 6, the State Administration for Market Regulation, the Central Cyberspace Administration of China and the State Administration of Taxation jointly held an administrative guidance meeting on regulating the online economic order, including BATJ, Bytedance, Kuaishou, Didi, Weibo, Representatives of 27 major Internet platform companies including Pinduoduo, Meituan and Ele.me attended the meeting.

Picture source: China Government Net

Four days later, the State Administration for Market Regulation issued the “Guidelines for Antitrust in the Field of Platform Economy (Draft for Comment)” (hereinafter referred to as “Guidelines for Antitrust” ), clear definitions of unfair price behavior, restricted transactions, big data cracking, killing opponents before raising prices, and unreasonable tying.

Source: State Administration for Market Regulation

This guide is believed to send a signal to rectify Internet platform chaos at the national level, which means that China’s InternetThe industry has entered an era of strong supervision.

In the latest news, the State Council has agreed to establish an inter-ministerial joint meeting system for anti-unfair competition led by the State Administration for Market Regulation, to strengthen macro guidance on anti-unfair competition work, and to study and promote the implementation of major policies and measures for anti-unfair competition work. ; To guide and urge relevant departments to implement their responsibilities for anti-unfair competition; coordinate and resolve major issues in the nation’s anti-unfair competition work; organize and carry out the governance of unfair competition hotspot issues and typical illegal activities.

Reviewing the “Anti-Monopoly Guide” a few years later may be another great change in the history of China’s Internet. But how can platform chaos be constrained? What changes will the Internet arena in the future? Are the things we encounter in daily life considered monopolized? “IT Times” reporters pursued all the way.

1. Article 12: Unfair price behavior

Analysis of whether it constitutes an unfair price behavior mainly considers whether the price of the platform is significantly higher or significantly lower than the price of the same or comparable commodity on the same platform, similar market conditions, and whether the platform exceeds the normal range under the condition of stable cost The price increase, price reduction behavior or price increase and price reduction rate are significantly higher than the cost increase and decrease rate.

Q: Is the continuous increase in e-commerce platform traffic a monopoly?

Many e-commerce owners who have been in Taobao for many years have the most obvious feeling that traffic inside and outside Taobao is getting more and more expensive.

“Compared with 4 years ago, the traffic fee in Taobao station may be three or four times more expensive. Before opening a store on Taobao, you can take more product pictures and you can do it slowly. But now if you open a new store, At most two stars. If you want to increase GMV(total transaction amount), you must spend money, otherwise Taobao will not give any stream