This article is from WeChat official account:Vista sees the world (ID: vistaweek), author: Feng Meili, head Figure from: variety, “I am a big star” Screenshot
Does any young man turn on the TV the first thing he goes home now? Even if there were, most of them changed channels randomly when playing background music on mobile phones. Occasionally glanced twice, 80% still sighed–
The current TV stations are too dirty.
It is no exaggeration to say that “earth flavor” is the only impression left by most TV stations of this era on young people.
“Sichuan Satellite TV will never admit defeat in terms of local flavor.”
“I Shaanxi Satellite TV must also be counted as one.” “That is because you have never seen our Hebei Satellite TV.”
……
These are real comments left by netizens across the country under a video made by Shandong TV station some time ago.
I have to admit that this is no longer the era of TV channels.
In the past, the content on TV was the most important social conversation in the recognition of the people across the country. Regardless of men, women, young and old, you can find new things on this screen that will attract yourself for a long time.
Now, more and more viewers find that the time and space on their own TV seems to have stagnated. Occasionally open, it is not the popular TV series a few years ago, or all kinds of earth-flavored advertisements that seem to have gone away from the US.
Those days when all kinds of variety shows are blooming, and all kinds of good dramas emerge in an endless stream, have gradually only existed in people’s memories of the past.
After the rise of the Internet, almost every year, there will be an argument that “TV stations may disappear”
At the same time, there are still many local satellite TVs stubbornly active on the TV sets of the people across the country, and they continue their lives by the “earth flavor” in the mouths of young people.
The gradual localization of the content of TV stations first started from the fact that variety shows no longer have new routines.
On the Shandong Variety Channel, the facade variety show “I Am a Big Star” has been broadcast for ten years.
Ten years ago, it focused on “Shandong big stage, you can come if you are sick enough” and contributed to the most “stage accidents” in the history of Chinese variety shows.
Today, ten years later, this show is still known for its non-routine play, and therefore it is out of the circle.
This elder brother does not remember words when he sings, and was interrupted by reading words many times and affectionate
This is a true zero-threshold draft.
Potatoes and steamed bunsHeads, odd jobs, scrap collectors…regardless of career or talent, standing on stage can contribute a selfless personal show.
The show celebrity Race Walker, because his singing talent failed to ignite the enthusiasm of the on-site judges, he claimed to have prepared an original sketch “Learning to Race Walk”.
Then, I walked enchantingly on the stage like this…
There is no line or a plot in the whole process
The level of players varies, and accidents are common.
Some players dissatisfied with the judges’ evaluation and began to insult on the spot;
There were also conflicts between the judges and the contestants, rushing to the stage to fight, forcing the contestants to take off their shoes and defend themselves.
And this rough style of noisy on stage and off stage, always jumping horizontally on the edge of the recording, is not enough to compare with the exquisite variety show of these scripts that are meticulous to star hair.
There are many longevity variety shows across the country, but nowadays, more and more popular variety shows with young audiences as the main audience have moved from TV to online.
The programs left behind are mostly grounded variety shows with local characteristics-grassroots talent show, blind dates, short folk mediation programs among parents…
Jilin TV’s blind date show “Love in the City” is the mainstay of the national mudslide TV variety show.
Compared to “Not X Do Not Disturb” and “Not X Perfect” to cultivateInternet celebrities are their own blind date variety show. “The City of Love” has always adhered to the nine-character slogan of the host Yan Zijie——
Northeast of the Thieves! The thief is reliable! The thief is real!
Other blind date shows can’t wait to package their guests into elite returnees, Bai Fumei, this show does not.
The sponsors are corn seeds, plastic surgery hospitals, and compound fertilizers;
The song played by the male guests when they enter the venue is “The Northeast Men are great, you have to be modest, you have to be strong and strong”;
I introduced myself on stage. Some people brought piglets and big geese, some people pushed a trolley for cold noodles, and occasionally, once foreigners spoke English, they were immediately exposed by the girl in Northeast Level 8 English——
For young people who have been spoiled by the colorful Internet variety shows, turning on the TV makes it hard not to feel that these programs are out of step with the times.
In the hardest hit area with earthy flavors, in addition to the self-made variety shows of various Davids, there are TV series that were absolutely top-notch on the screen in the past, but nowadays, few people care about it.
Sichuan netizens should have a deep understanding of this.
A variety of anti-Japanese dramas seamlessly connected 365 days a year, 24 hours a day, every time slot opens with surprises.
Watching the Eighth Route Army’s resistance to Japan in the morning, the two parties can stage a thrilling spy war drama in the afternoon, with amazing efficiency.
An old friend of the Sichuan people-“The Arrow is on the String”
Someone made a rough statistic. The year 2020 is not over yet. He has watched “Snow Leopard” and “Blue Wolf” on TV with his parents no less than ten times.
In Sichuan, even if you can escape the life-threatening cycle of anti-Japanese drama, you may not be able to escape the soul baptism of homemade dialect drama.
I haven’t read the Sichuan version of “The Happy Life of Raking Ears”, I am embarrassed to say that I have lived in Sichuan.
This dialect drama, dubbed by the people of Sichuan as a treasure of Sichuan men’s cultivation, can be seen from the names of the characters—Brother Hake, Sister Feng, Baoqi Wang, Tian Cainong—that it is a mainstream idol in the eyes of those young people. The drama’s bold rebellion.
This drama also caused a controversy on the Internet last year. Many netizens feel that this deliberate setting of male inferiority is a bit out of date in this day and age.
The dialect dramas with too obvious local characteristics cannot escape the fate of being dismissed by some young people. Sometimes the old dramas are the same.
Although the young people in this class will always complain about the shortage of dramas, they will always use the repeated brushing of old dramas to show their silent resistance to domestic dramas that have not improved. However, this logic can only be established on video sites.
Turn on the TV, and when the audience in Jilin saw Li Yunlong saving Xiuqin again, the audience in Hebei witnessed the wedding of Anjie and Jiang Defu for the 10086th time. It is hard not to produce a kind of TV station out of touch with the times. The sense of sight.
Actually, I have watched “Zhen Huan Biography” on Heilongjiang Satellite TV more than three times
This kind of disconnection is actually not just a certain TV series, or even a certain satellite TV problem.
In the past ten years, the Internet industry has advanced by leaps and bounds. Social networking sites, video sites, short videos, live broadcasts and other new things easily grab everyone’s time and attention.
The time left for TV is already running out.
In 2015, a new regulation plunged TV stations that had lost most of their appeal into new problems.
From the New Year’s Day of this year, a TV series can only be broadcast on two satellite channels at most, and the number of prime time broadcasts per night is at most two episodes.
This means that the copyright fees for TV dramas that could be shared by four TV stations in the past must now be borne by two TV stations.
On the other hand, the limitation of drama series will also affect the programming and advertising of TV stations in the evening hours——
The advertising space in prime time is small, and new shows need to be used to fill in the gaps where no TV series can be broadcast.
From this time on, domestic second- and third-line satellite TVs are increasingly unable to beat the first-line big stations, and at the same time, they are also facing the pressing of online platforms.
Comparison of the market share of channels at all levels from 2014 to 2018
In the past few years, we can clearly feel that the differentiation of TV dramas has become more and more serious. Family ethics dramas with larger audiences such as “Snail House”, “Struggle” and “Golden Wedding” are no longer mainstream.
For young people, they have a large influx of idol dramas, romantic dramas, and fantasy dramas to choose from, and they can watch them on video sites anytime, anywhere.
So, for the viewers who are still in front of the TV, what is left to them is often non-popular or even old dramas with relatively low purchase costs.
Source: Science and Technology Talk
The continual decline of the second and third line TV stations has spread from TV dramas to TV commercials.
According to the statistics of the State Administration of Radio, Film and Television, domestic TV advertising revenue has been showing a downward trend since 2014.
As of 2018, the total revenue of national TV advertising has decreased by nearly 30 billion.
At the same time as the income is declining, the quality and style of TV advertising are gradually out of touch with the times.
Sometimes the same ad is broadcast for several years.
For example, people from Sichuan Satellite TV gave the nickname “Pig Feed Station”, because since the promulgation of the Advertising Law, there have been countless people listening to “Pig raising hopes to be rich and hope to help”, The ad slogan “Fat Pack Claim” grew up.
These audiences did not expect that their children in the future might still grow up surrounded by pig feed ads.
On the other hand, as a pioneer of spicy food, the people of Sichuan enjoy the right time and location of having the country’s top anorectal hospital, so naturally they don’t want to escape the impact of hospital advertisements.
As the saying goes, Sichuan Satellite TV has three treasures: breast enhancement, infertility, and anorectal treatment.
I don’t know if this is true or not, but the Shaanxi audience who is also entangled with the hospital advertisement next door is the same sick.
Turn on the Shaanxi TV station, and in a daze you will think that you are the director of the propaganda center of which general hospital——
“What can you do in three minutes? You can only eat one-half of an apple in three minutes, and you can only drink one-third of a cup of coffee in three minutes. Three minutes is not enough to even take a nap! Three minutes is painless… “
“Find Niu Xianjie for infertility.”
“Cirrhosis of the liver is not terrible, the key is to prescribe the right medicine with the combination of Chinese and Western medicine…”
……
There is even a double-brainwashed hospital advertisement in Shaanxi dialect (this is automatically brought into the tone of the treasurer Tong)——
“This year’s mission, a monk!” “This year’s mission, a monk!” “This year’s mission, a monk!”
The advertisements received by many channels are indeed getting more and more complicated, but most of them are disgraced. There is nothing to keep up with the trend, let alone creativity.
Almost all the earthy advertisements that have been complained by the audience are just like those.
Either it’s a weird sideball of both sexes, or something like “he’s good or me”, “washing moreHealth”…
Either it is a variety of true and false IQ taxes specifically for the elderly–
An elderly smart phone that claims to be able to make calls without a card, in fact, can only make Internet calls under wifi conditions;
Pseudo-expert guarantees, all kinds of magical medicine of “ancient prescription inheritance” and “elimination of all diseases”;
Household items under the banner of purification, filtration, disinfection, etc…
An undoubted fact is that in this era, young people are indeed farther and farther away from TV.
According to the survey by @CSMMedia Research, since 2013, the average daily TV time spent by people under 55 has been decreasing year by year.
In contrast, people over 55 have basically maintained a stable TV viewing time.
Therefore, young people complain that TV shows are becoming more and more earthy, perhaps just because they are no longer the target of being trapped.
After all, most of these outdated TV stations have been brilliant and favored by young people.
Several years ago, Hebei Satellite TV’s popular “Super Baby Show” was the earliest domestic children’s variety show.
The show became popular with the little-known new host at the timeFang Qiong has also trained a large number of child stars-such as sister Zhang Zifeng.
At the end of the show, entering the dollhouse and choosing toys at random was once the ultimate dream of countless children across the country. In many subsequent programs, it has been used all the time.
That was probably the best time for the TV stations of the year.
Later, as the male host Yang Ke left the TV station after his contract expired, Fang Qiong, the backbone of the show, went to CCTV for development, and “Super Baby Show” was transferred to Beijing Satellite TV to broadcast, and its glory no longer.
It can be seen from this that the decline of the TV industry is not only caused by the decrease in the number of viewers and the decline in program quality, but also the intricate problems behind it, such as reduced revenue and brain drain-these problems are helpless and insoluble. .
They are both the cause and the result, and together they have filled a bit of soil on the television industry, which is approaching the sunset.
Perhaps, the earthy smell that young people can’t stand today is the last chance for these TV stations.
For example, the mother of a netizen in Xi’an has always been a loyal supporter of the “I Am a Big Star” program, and has always dreamed of being on the stage of Shandong variety shows one day.
In this vast land, there are still a group of loyal viewers standing in front of the TV, passing the time with these mocked “old-fashioned content”.
No matter if they are no longer needed or understood, at least leave some room for dreams for those who are still admiring them.
This is probably one of the few meanings that TV stations exist today.