Iteration of community convenience stores also needs industry standards to guide.
On November 24, the China Chain Store & Franchise Association released two drafts for industry standards, “Classification of Convenience Stores” and “Convenience Store Service Categories and Operation Specifications”. Seek feedback from society. This is also the first revision of the two industry standards since their establishment in 2012 and 2014.
In the past few years, as people have put forward more demands for convenience in life, it has become a trend for consumers to shift from traditional supermarkets to convenience stores close to the community. According to the “National Urban Convenience Store Development Index” released by the China Chain Store & Franchise Association in July this year,first-line The urban convenience store market is basically mature, and brands have begun to compete for the sinking market in second- and third-tier cities.
The rapid spreading and sinking of convenience stores have also given birth to a new format-community group buying.
In recent years, the community group buying model of “pre-order on the same day and pick up on the next day” based on community convenience stores has become increasingly popular. After the outbreak at the beginning of the year, the community group buying business once again ushered in a period of rapid development. In 2020, the community group buying market will more than double, and the market size will reach 72 billion.
In addition to the old players such as Xingshengyouyou, Internet platforms such as Meituan, Didi, and Pinduoduo also pay more attention to this business. In July, “Meituan Optimal” was launched and plans to cover the national market by the end of the year; in August, “Duo Duo Mai Cai” under Pinduoduo online. In November, Didi stated that there was “no upper limit” for its investment in “Orange Heart Optimal”.
Community group buying based on convenience stores cannot grow wildly. It has reached the stage where it needs to guide its standardized development. thisIn the second revision, terms such as brand chain convenience stores, extended services, and community delivery stations have been added Definition, there areConducive to further standardization and establishment of related flowsProgram control standard,< /span>Promote orderly competition in the industry.
Previously, Didi and “Unicorns”Prosperity Preferred have been rumored to be listed. Convenience store community group buying has a bright future. Many potential players want to use this business Achieve new growth, but it is still unclear who will win.