Today’s Toutiao released its latest creator support plan, the “Toutiao Expert Plan”, which will invest 200 million cash, 2 billion brand exposure resources, and 10 billion traffic to support professional creators in the next year.
Today’s Toutiao plans to invest 200 million in cash to support creators
According to reports, today’s Toutiao released its latest creator support program, the “Toutiao Expert Plan”, which will invest 200 million cash, 2 billion brand exposure resources, and 10 billion traffic to support professional creators in the next year. Through personal brand building, flow and cash support, it will help professional creators achieve 1 billion yuan in income in the next year. In 2019, Toutiao creators achieved a total income of 7.6 billion yuan, which is expected to reach 10 billion yuan in 2021.
In addition to the creator support program, Toutiao announced that the new slogan product “sees a bigger world”. The last time its product slogan was changed was in 2018, and it was changed to “information creates value.” Today’s Toutiao said that the creators of Toutiao not only allow users to see a larger world, but also make them themselves.
As a product with a daily activity of over 100 million, Toutiao’s so-called “bigger world” not only needs to break through the information cocoon room formed by system recommendations, but also needs to keep up with various new gameplays of content consumption, such as Video. In the future, Toutiao will help creators in “video-based personal brand building.”
According to the introduction, Toutiao Singularity Studio will assist professional creators in IP incubation, content planning, and author packaging. In order to lower the technical threshold of video production, Toutiao will be linked with cut-in products. It is expected that creators can use cut-in to make videos in December and publish them to the Toutiao platform with one click.
Previously, Clipping was the official editing tool of Douyin, which was opened to Watermelon Video, supports one-click sharing to Watermelon Video, and plans to launch the PC version.
In terms of product form, today’s headlines revealed that as a supplement to the original headline hot lists and local hot lists, the “interest hot lists” in vertical fields will be launched soon.
According to the introduction, the interest list can penetrate the content of 2 or more interest circles. In addition to the hot list, Toutiao also values the discussion atmosphere surrounding the hot list. It is hoped that creators can create around the hot list, and valuable discussions will appear on the hot list homepage recommendation.
Editor-in-chief’s comment: Bytedance continues to vigorously support content creators. Today’s Toutiao updated products help creators to “video-based personal brand building” and launch the “interest list” in the vertical field, expanding the content distribution mechanism from recommendation systems, social relationships, and search to hot distribution. Its strategic purpose is to consolidate its own foundation and maximize the advantages of the information platform while continuously testing the waters of new businesses and making a comprehensive attack…
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