ByteDance has started market research on community group buying in Shandong, Hebei and other places. At this stage, it focuses on warehouse selection and supply chain links.

The transmission algorithm giant bytebeat disrupts community group buying

According to the Finance Association News, ByteDance internally considers incubating a community group buying project. According to the current discussion plan, the project is named “Today Buying Food”, and business departments such as e-commerce business unit, content recommendation and data platform participate among them.

Bytedance has started market research on community group buying in Shandong, Hebei and other places. At this stage, it focuses on warehouse selection and supply chain links.

The news came out last month that ByteDance is preparing the team to enter the community group buying, and will establish a community group buying first-level division. The relevant business will be launched in November as soon as possible and will be piloted in Shandong. At the same time, byte beating has been exposed from Prosperity Optimal and other companies dig people. At that time, in response to rumors related to group buying in the incoming community, Bytedance responded that the news was untrue.

According to previous reports, Bytedance began exploring community group purchases in Changsha as early as July this year. The original plan was to enter the game in August at the latest, and it was stranded due to the Tiktok crisis.

Recently, ByteDance has made frequent strategic moves, including the full launch of Search ads, building closed-loop e-commerce, and betting on education tracks, etc.

Editor-in-chief’s comment: Bytedance enters the community group buying and is expected to become the biggest disruptor. Judging from the current news, ByteDance is likely to be interested in grabbing the community group buying cake. Compared with the geopolitical risks in overseas markets, the development of the domestic market is more stable, and new outlets such as community group buying, live e-commerce, and online education are breaking out. As one of the fastest-growing companies in the Internet industry, ByteDance has no reason to give up a rare market opportunity. Whether it is increasing e-commerce, betting on education, or now low-key deployment of community group buying, it is a long-sighted strategy in Bytedance.

As the overall traffic shortage in the Internet industry has intensified, new tracks such as community group buying and online education have taken up new traffic banners and have become a battleground for Internet giants. ByteDance is good at technology, algorithm and traffic operation. These are the advantages of doing community group buying. It can differentiate with community group buying players such as Meituan, Pinduoduo, Didi, and Ali. Departments such as the e-commerce business department, content recommendation and data platform have participated in the community group buying project, and provided evidence for this. The community group buying project is likely to continue the usual byte-based approach…

↓↓Scan the QR code below to unlock the full content↓↓

Scan the QR code to unlock the complete content