©Shenxiang Original·Author｜Guo Ruiling, head picture｜Time difference island video screenshot
“Tibetan guy Ding Zhen” and “Ma Baoguo’s Lightning Five Thunder Whips”, even if you don’t follow Weibo or ghosts and animals, you must have heard the news about Ding Zhen and Ma Baoguo. Overwhelming traffic stars.
According to statistics, Weibo #丁真 topic has reached 1.54 billion readings; Weibo Dingzhen related real-time hot searches are on the list at most at the same time; Ding Zhen’s Douyin account only posted six videos and received nearly 8 million likes. This Tibetan guy, after half a month of becoming popular, is still hot. Many netizens flocked to Ding Zhen’s Weibo and Douyin accounts to confess, and even the official microblogs of tourism bureaus in various places also sent Weibo to invite Ding Zhen to take a look.
Ma Baoguo, who is also the top performer in November, should not be underestimated. Ma Baoguo, who self-packaged as a master of martial arts, has more than 10,000 likes on several Weibo posts; Douyin Kuaishou, a variety of imitation videos are coming. “Mouse tail juice” and “do not speak martial ethics” have become new hot words on the Internet.
In the era of “entertainment to death”, Ma Baoguo and Ding Zhen seem to have quickly completed the drastic change from amateurs to celebrities, but how long can they be popular when they are pushed to the top of the pyramid by netizens?
The Road to Popularity
Ding Zhen’s initial popularity in the era of “face value economy” is of course due to his “anti-sky” appearance.
On November 11, photographer Boge updated a video on his Douyin account. The protagonist Ding Zhen’s unmodified face and shy smile instantly melted the hearts of netizens. Then Weibo V “Uncle Grey Rabbit” forwarded the video to Weibo, and a large number of netizens lamented “Too handsome”, and Ding Zhen went from Douyin to Weibo.
On the night when Weibo went out of the circle, photographer Boge took advantage of the victory and pursued Ding Zhen to start the live broadcast. If it is said that netizens start with “face value” at first, then they are “trapped in innocence” next. In the live broadcast room, Ding Zhen leaked out his little tiger teeth when smiling. Facing the crowd of netizens, he was shy and unpretentious, and directly stated that his dream is to win first in horse racing.
But the photographer’s comments directly comparing Ding Zhen to an electronic pet aroused public outrage. This aroused netizens’ desire to protect this innocent guy, and topics such as #丁真快跑 continue to appear in hot searches. It is reported that Ding Zhen has been approached by MCN company and talent show. Next, Ding Zhen started to be resident on Weibo hot search every move, #丁真创4, #丁真入职国企, #丁真 said don’t P anymoreThe degree has been maintained to this day. According to statistics, the number of views on Weibo #丁真 has reached 1.54 billion. In this way, a Kham boy who was in an area just out of poverty became a frequent visitor on Weibo in a short time.
The same thing as Ding Zhen is that Ma Baoguo’s popularity also relies on continuous topics to attract the attention of netizens. This self-proclaimed Ma Baoguo, the founder of Hunyuanyi Taijiquan, is evenly matched with Ding Zhen. They are the two hottest men on the Internet in November.
In May of this year, Ma Baoguo conducted a warm-up for the first domestic martial arts competition on his Weibo account, @ many Weibo KOLs, such as Weibo Wushu, Zhang Weili MMA, Taijiquan, etc., attached to the Yanwutang related Netizens need to pay five yuan to watch the live broadcast link of the match. It’s just that the result of the competition is completely opposite to the image of a martial arts master portrayed by Ma Baoguo. Wearing a Tai Chi suit, Ma Baoguo was knocked out by a 50-year-old amateur fighter in less than 20 seconds. This made a small wave of popularity on the Internet.
Afterwards, Ma Baoguo had a green right eye and a strong Shandong accent. When he said “young people do not speak martial arts” and “mouse tail juice”, netizens from station B, Weibo, and Douyin One after another secondary processing. Ghost and animal videos including Ma Baoguo’s “Five Strikes of Lightning” and “Zhong Er Speech” have slaughtered social platforms such as Station B and Douyin.
Soon after, the first wave of heat began to fade away. However, Ma Baoguo’s response to the spoof of netizens led to the arrival of the second wave. On November 15th, Ma Baoguo announced that he would stay away from the martial arts Weibo and received more than 700,000 likes, which once again mobilized the interest of netizens to becomeThe second flash point.
Next, authoritative media interviews Ma Baoguo, Ma Baoguo Zinkuaishou, and Ma Baoguo’s high-profile announcement of participating in movies, etc., will continue to be popular today.
Easy to come and go fast
It is rumored that Ding Zhen is going to participate in the talent show and Ma Baoguo is going to participate in movies, but how long can these celebrities who have turned from amateurs to top ranks become popular? Before Ding Zhen and Ma Baoguo, the “life cycle value” of sister Tianxian and brother sharp gave a reference answer.
As early as 2005, a netizen named “Langji Tianya Where’s Home” met Tianxian’s sister (Er Mayna) while traveling in Sichuan. After netizens posted photos of the sweet Tianxian sister to the website, hundreds of thousands of netizens recognized her in just one month. The popularity of netizens naturally attracted the attention of the media and entertainment companies. Then, Sister Tianxian started filming and participated in various activities, which can be called the “new favorite” of the entertainment industry. But the good times didn’t last long. Even if I opened a film and television company of my own and shot a few works, Sister Tianxian still faded out of the audience’s attention in the next few years.
Picture source network
Just like Tianxian’s sister, the celebrities who went out quickly, and quickly drifted away were more than that. In 2004, Shi Hengxia posted a personal photo in the BBS Shuimu Tsinghua School of Tsinghua University, with the title “Furong from the water, natural decoration”. The exaggerated style is in sharp contrast with the title, so Shi Hengxia was nicknamed “Sister Furong” by netizens and quickly became popular. Even taking advantage of the popularity, they took over filming of web dramas and gradually penetrated the entertainment circle. In the end, Sister Furong was still oblivious to everyone, and had been forgotten by netizens.
In early 2010, a photo taken by a netizen made Ningbo beggar sharp brother popular on the Internet. The sharp brother’s dressing and gestures are sloppy but stylish, subvertingWhat people think of beggars in the past. After becoming popular, the sharp brother returned to his home with the help of netizens and also held a fashion show, but it seemed to disappoint the audience. To this day, there is no more news about Brother Sharp on the Internet, and the final attribution is also called a mystery.
Ding Zhen and Ma Baoguo may be no exception.
The ability of netizens to pick up their skins in this era should not be underestimated. Starting from November 13th, Ding Zhen’s old photos have been released on the Internet. The source is said to have Ding Zhen’s friends and neighbors. In these photos, Ding Zhen’s appearance is completely different from the Tibetan guy in the minds of netizens, and more like a non-mainstream youth. Among them is a photo of Zhang Zhu’s middle finger. The old photos were picked up so that Ding Zhen’s complete image was presented to netizens, and the topic of #丁真旧照# appeared on Weibo hot searches, with 310 million views. Netizens commented on “social sentiment” and “contrast with the image of innocence”, and the hypothesis is suspected to be overturned; nearly 26,000 netizens said that their favorability for Ding Zhen was reduced due to the old photos.
After Ding Zhen, Ma Baoguo is also at risk. Just today, the People’s Daily published an article in “Ma Baoguo Farce, It’s Time to End”, stating that “Some of Ma Baoguo’s words and deeds are actually grandstanding, bluffing and deceiving. In the final analysis, it is a farce.” However, regardless of platform or capital, The premise for hot spots and selling points is to follow public order and good customs, and to have correct values, otherwise it will be reduced to a shallow and clumsy commercial game.” Ma Baoguo will not be allowed to continue his “swindler-style” heat for too long.
Regardless of whether there is a pusher behind the scenes, to a certain extent, smashing celebrities such as Ding Zhen, Ma Baoguo and even Tianxian’s sister have attracted the attention of users with certain characteristics. Judging from the phenomenon that Ding Zhen and Ma Baoguo continue to have new topics to keep the heat up to this day, although these celebrities can become popular for a short time, their ultimate fate is to return to the dust.
In this age of entertainment to death, celebrities still need to continuously improve their business capabilities, and even keep creating topics to avoid getting overwhelmed. For Ding Zhen and Ma Baoguo, the netizens felt fresh once, and being forgotten was their fate.