“In 2022, Suning will build a retail chain’s largest cold chain logistics network.”
Editor’s note: This article is from WeChat public account “ retail boss internal reference ” (ID: lslb168), author: Yang Yafei.
“In 2022, Suning will build a retail chain’s largest cold chain logistics network.”
文 | Yang Yafei
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“By 2022, we will deliver 1 million square meters of cold chain storage.” On the afternoon of August 5th, Sun Kai, CEO of Suning Logistics, selected the logistics partner conference held at the Nanjing headquarters of Suning. Set a big “flag”. He said that this number does not have much reference at the moment, when Suning Logistics will build a network of the largest cold chain warehouse in the retail industry.
Adding a cold chain business reflects Suning’s strong desire to join the fresh market. According to Yao Kai, the cold chain warehouses currently under construction and preparation are located in about 20 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, Wuhan, Nanjing, Shenyang, Xiamen, Zhengzhou and Chengdu, mostly central cities and provincial capitals. city.
The cold chain industry is in a period of rapid development. The data shows that the market size of the cold chain logistics is expected to reach 469.8 billion yuan in 2020, with a compound annual growth rate of 25%. Specific to Suning Logistics, Yao Kai revealed that in the past few years, the growth pattern of the fresh department, the front warehouse, and the instant allocation has also increased rapidly. In the first half of this year, the overall growth rate has reached more than 30%.
“This part of real-time logistics will also be the focus we need to focus on in the future of the entire business field. So far, the average daily order volume has exceeded 50 million.”
Suning Logistics from a Retail Perspective
As one of the eight business segments of Suning Group, logistics is a long-term construction of Suning in the field of commodity circulation. Zhang Jindong has a long-term positioning for Suning,Category products, it is difficult to truly establish brand awareness, the addition of cold chain goods, to a certain extent can reverse the existing perception of Suning logistics single ability.
In addition, the cold chain construction service is a new format such as community format and social e-commerce. Suning is still in a groping period in this respect and lacks a model of sustained profitability. Especially for the new terminal business of Suning store, the demand for cold chain capacity is very urgent.
Although the current Suning has already passed the Suning market pre-sale model to reduce wear and tear. But this is not a long-term solution. The reason for leaving Suning in the nearest place to the user is only a strong instant fresh supply. As well as near scene coverage, you need to output near-scene products.
However, the cakes in the cold chain industry are not so easy to divide. According to the “2018 China Cold Chain Logistics Top 100 Enterprises Analysis Report” released by the China National Property Association Cold Chain Committee, although the market share of the top 100 has increased significantly compared with 10.19% in 2017, it has reached 13.79%, but the market concentration is still relatively low.
In addition, the stability of China’s cold chain logistics is not high, and the changes are large. There are 25 new top 100 enterprises, and the top 100 SMEs occupy the majority. The cold chain logistics industry still faces scattered, small and miscellaneous. specialty.
At the end of last year’s cold chain industry summit, a third-party logistics company executive from Shanghai was even more vocal. In his view, the timing of application as a third-party logistics company, technology and other technologies is very important. On the one hand, enterprises need to have the determination to be pioneers, but they must also be wary of becoming martyrs. “Leading a half step, can’t take a step ahead. One step ahead for this industry, technology, and even die on the beach.”
Suning is fully committed to a national cold chain logistics network, with ambition and enthusiasm.