Film submission steps
Under normal circumstances, Hollywood blockbuster accounts will start the review process at least three months before the release, so that the film may be able to complete the content review + technical review, as well as subsequent translation and dubbing work in time.
However, for buy-out batches, because of the complicated procedures, most batches only start to be submitted for review in the mainland after the film is released overseas. Under normal circumstances, it usually takes at least 4 months to go through the full approval process. Therefore, most approved films will be released at least 3-6 months later than overseas. Delays in release will also cause heat damage to most films, and the high-definition resources released after three months of overseas release will undoubtedly have a negative impact on the film’s mainland release.
In addition, the film party who buys the batch of films will often encounter the problem of loss. In addition to the buyout fee that needs to be paid for the film, it also needs to pay at least 2 to 3 million guaranteed release fees to the relevant departments, and hard disk Basic distribution fees for production and basic material production costs, as well as translation costs at the translation factory. This has also led to the overall “decline” of the batch film market in recent years. With the exception of a small number of explosives, most batches ended up at a loss.
Correspondingly, we should also try to simplify the approval process for buy-off batches. If the film does not have the so-called sensitive content, try to control the approval process within 2 months, which can also facilitate the approval of batches as soon as possible. Filed and released, imagine that if films including “fate3”, “Violet Evergarden”, and “Walk with Me 2” can be released in November last year or January this year, they will have a positive impact on the prosperity of the mainland market. .
There is no such thing as a “domestic movie talk about Hollywood discoloration” anymore.
In 2018, the industry is afraid that the Sino-US trade war will seriously affect the screening and distribution of Hollywood films in mainland China and even affect the overall prosperity of the film industry. Nearly three years have passed, and I didn’t expect to wait for the trade war, but the Hollywood movie itself collapsed one after another.
Judging from the current situation in North America, the Chinese film market is likely to remain the world’s largest box office market in 2021. With this confidence, why not open your mind and further open up the market for imported films in the Mainland What? This is a win-win situation for both the box office and domestic film companies.