Pixel has always been more symbolic than Google in the Google and the entire Android world.
This week, Google officially leaked some information about Pixel 4. As you can see from the picture, this new mobile phone, which will be available in October, has an empty gesture and is equipped with two rear-view lenses.
Image Source: Google
Google, a hardware department that is often rumored to be disbanding, is still releasing new products, but its head has to be transferred.
August 9, according toAxios news from the US media,Google Vice President, former general manager of Pixel Smartphone Business Mali Mario Queiroz left the hardware department and will start a new job in the office of Google CEO Sundar Pichai.
Considering that Pixel 4 will be available in October, Mario Queiroz will leave at this critical node, which is surprising. Moreover, Google did not further explain what the “CEO Office” is, and what Queiroz is responsible for.
Queiroz joined Google in 2005 and has been involved in Google hardware for many years. In addition to Pixel, he also led the development of projects such as Chromecast, Google Home and Stadia. After his transfer, Rick Osterloh, the head of the overall hardware division, will replace him to oversee the Pixel business.
Pixel smartphones have been around for three years, but it has always been more symbolic than Google for Google and the entire Android world. There are many reasons why Pixel is not selling well. In addition to Google’s inability to do hardware damage, it is also affected by many factors such as unclear internal planning, limited emphasis, weak global mobile phone market, and fierce competition in mobile phone brands.
In 2018, Google introduced Pixel 3, which is $50 more expensive than Apple’s new iPhone XR, which is $749, and it’s a high-end phone that competes with Apple for the same price.market. But the iPhone XR failed, not to mention Pixel 3. Google never publishes revenue from the hardware division, which is classified as “other income” in its earnings reports; reports from third-party market research almost never publish Pixel shipments, it is just one of the “other brands” .
This week, Google showed photos of Pixel 4, and the two cameras on the back of the phone were impressive. The US technology media BGR commented that Pixel 4 proved that Google’s previous strategy on mobile phone cameras was wrong.
The reason why BGR says this is because of the strange configuration of the expensive Pixel 3: a rear camera and two front cameras. Compared to other mobile phone manufacturers that use more and more lenses to make mobile phone conferences like camera launches, Google Swords is slanting. Look at other mobile phones in the same period: Huawei P20 three cameras released in March 2018, Samsung Galaxy A9 four cameras released in October 2018, Nokia 9 PureView five cameras released in February 2019.
But the effect of the sword on the slant is not good. In particular, the design of the two front-facing cameras of the Pixel 3 was later proved to be completely unnecessary. Mario Queiroz himself stood up and publicly acknowledged this mistake.
This year’s Pixel 4 has returned to normal, with only one front camera. But this adjustment is also somewhat confusing – from the perspective of the general mobile phone schedule, Pixel 4 should have been prepared at least a year ago, that is to say, before the Pixel 3 market, the design of Pixel 4 should be over. So when did Google start to realize that the two front cameras are unnecessary?
In addition, although Pixel 3 is not high in the camera evaluation agency DxOMark, its camera ability is still well received by many media including CNBC and BGR. There are also many praises from the user. But why doesn’t Pixel 4 keep the features of a rear camera?
The only reasonable explanation is that Pixel is for Google, not so much a commodity, but an experimental product. Google is trying to react to the market for different designs.
From the perspective of pricing strategy, it is also the same as business logic. The Pixel 3 released in October 2018 is priced at $799, and the Pixel 3 XL is priced at $899, which is comparable to the new iPhone in the same period; in May 2019, Pixel 3a and Pixel 3a XL were released for $399 each. And $479, cut directly half. Even worse, the 3a and 3a XL look very much like the pair of expensive phones, which is very unfriendly for consumers who buy Pixel 3 at a high price, and the future is bound to beWill affect Google to release high-end phones again.
Image Source: Google’s official website
Image Source: Google’s official website
But Pixel 4 is probably such a high-end product.
Technology media 9to5google news said that the screen of the two new Pixel 4 series will have a high refresh rate of 90Hz, Google called it “Smooth Display” (smooth display), this phone may be rare now High quality high refresh rate screen. The screen has always been one of the most expensive parts on the phone, and it seems that the cost of the Pixel 4 should not be too low.
What happens to Mario Quiroz’s Pixel? We will know the answer in October this year.
Source: Android Police