“Social, e-commerce, one can be safe in the world.”
Editor’s note: This article is from WeChat public account “Love Circle Product Research Group, by Hiro, Hanzhi. The original title “The History of Mobile Social Evolution (Part 1): Who is Up and Down”
“Social, e-commerce, one can be safe in the world.”
In the rivers and lakes of the Internet, “social” has always played a pivotal role. With the Saipan system entering its later years, iOS and Android entered the public’s field of vision, a picture of the mobile era of the mountains and rivers is slowly unfolding, and the social story will also be rumored by the new products on the mobile side.
In 2011, WeChat was enthroned, Mi talked and floated, and Mo Mo was born. All this said that it was not shocking, but it quietly laid the game of life and death in the social field in the next decade. This year, it is destined to be a lingering part of the history of mobile social, it can also be called it – the first year of mobile social.
And today’s story will start from here.
2011: WeChat is enthroned, Momo is born
At the beginning of 2011, the emerging mobile Internet is in a state of nowhere, and the ambitious Thunder boss wants to put the first flag in this virgin land.
“The phone will replace the PC, which is the future trend.” He said.
Times reverted back to October 2010, a software called Kik was launched, which made Lei Jun a treasure. In just 15 days, it attracted 1 million users. He felt that Kik’s debut was like the ICQ of the year. This is an excellent entry point for occupying the mobile Internet. To this end, Lei Jun specially visited the Tencent headquarters and found no similar projects.
“Tencent gave us three months.” This gave Ray a great confidence.
After 37 days, Xiaomi released the first rice chat in China that mimics Kik. The Thunder Army never expected it, just in the midst of the unsettled tenth of the Tencent Empire (Guangzhou)Killed a Zhang Xiaolong. Next is the WeChat and Mi Chat’s short-handed match, life and death racing.
I thought that Kik’s localization dispute would be a long-lasting war of attrition. After all, Lei Jun was also a legend in the Internet world, but he did not expect that the masters would only be in a hurry. Zhang Xiaolong only used two tricks to make this war come to an end and set his position as a god.
On August 3, 2011, WeChat version 2.5 was launched, adding the “Nearby People” feature. The hormones that were detonated by the rows of opposite-headed avatars spread like viruses, helping WeChat to sweep the screaming rice chat at a speed of 100,000.
Taste the sweet WeChat in the 3.0 version again, and the function of swapping the business card on the bump “shake” into a national explosion, and the city is full of “squeaky” sound. In the sway of 30 million mobile phones, Zhang Xiaolong helped Ma Huateng to win the first class of the mobile Internet business, and even the same track of the rice chat with the taillights could not be seen.
The next story of WeChat believes that everyone is in it, and we will not press it for the time being. In this mobile social first year, “nearby people” not only ignited WeChat, but also ignited another war: mobile dating.
Lonely and boring men and women are no longer chatting in the chat room like they were ten years ago, looking for QQ users with cameras in the middle of the night, the mixed world of the world makes people accept such a kind of ” The facts: The online people are big liar. With the rise of Tencent and SNS, the interpersonal relationship in the virtual world seems to be squashed into a network of acquaintances led by QQ, space and everyone.
In this context, a new technology has entered the mobile social arena, and for the first time in the form of “check-in”, it is LBS (Location Based Service).
2010, Foursquare Days Foursquare