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This article is the keynote speech of Hangzhou Station, the product manager conference that everyone is a product manager in July, based on the speech outline. I wrote an article with the intention of exploring and interpreting the construction of products in China and Taiwan from a new perspective, so that you can understand the design essentials of the platform in a deeper way.

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Foreword

The construction of China-Taiwan is a hot topic in the past two years. From the middle of the product, to the middle of technology, to the middle of the organization, various concepts, concepts, and methodology are deeply studied and discussed.

For the Internet product field, the middle office is more involved in the construction of 2B products, because the abstract reuse of software systems is more of a problem in the construction of complex B-end systems. Therefore, the design of the middle-end products is a topic that all B-end product managers should pay close attention to.

For the B-end product design field, how should the CCTV products be designed? What are the characteristics? What is the nature of the design? What are the challenges? This article will re-examine the construction of Zhongtai products from a new perspective, so that you can more deeply understand the essentials of product design in China.

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Mechanical Construction in the Classical Perspective

First of all, it is necessary for us to review the classic perspective of China-Taiwan construction. Generally speaking, the industry often cuts into and discusses the construction of China and Taiwan from the four themes of organization, platform, product, Taiwan, and technology.

Organization in the middle of the organization: Organizing the China-Taiwan study is the internal organizational structure design, how to improve the business unit’s operational ability and quickly respond to the market through reasonable division of powers and responsibilities, and management structure. Change, and enable enterprises to improve overall cross-departmental cross-business line collaboration efficiency, reduce operating costs, and achieve standardized management. The design idea of ​​the so-called organization in the middle has actually existed for many years. In the group enterprises, the organizational form of the business department system is often adopted, and the construction of various shared service centers is further implemented to realize the separation of front-end business and front-end business maintenance. Mobility, back-end business provides fire support. Similar to Financial Shared Service Center (FSSC), Human Resource Sharing Service Center HRSSC (Human RersourCes Shared Service Center) is actually a typical organizational structure and functional department building method under the management idea of ​​the middle office, as shown below.

A diagram of a common business unit organization

Products in the middle: The product in the middle of the study is how the internal software system is abstracted and designed, so that the enterprise software system is as flexible as building blocks, and can be used efficiently and repeatedly. Software components, rapid assembly and development of new software systems, saving software development costs and quickly supporting new business development. Many articles also refer to such mid-level products as business mid-offices or business mid-stream products. At present, the products that are widely discussed include the e-commerce trading platform and the account center Zhongtai. Among them, the e-commerce transaction line has been discussed more extensively, including the order in the middle, the payment in the middle, the commodity in the middle, and the promotion in the middle. Wait. There is another meaning in the middle of the product, that is, management software products that can provide consistent services to the whole company, and can also be included in the scope of products in the middle, such as call center and project management software. To some extent, these standardized software products are also medium-sized products.

Data in the middle: Data in the middle of the study is the internal data management, governance issues, and the data product system and data infrastructure structure. The scope of data research in the middle of the Taiwan, including enterprise unified data security, data specification, metadata management, data coding management, and data warehouse, data mart topology, including big data underlying and computing capacity building and reuse. It should be noted that the data center is more concerned with the governance, management, and application of data from the business and product layers than the technical aspects.

Technology center: Technology in the middle of the process is the technical implementation of software products, which technical processing capabilities and architecture can be abstracted, such as message middleware MQ, distributed Computing framework Hadoop, distributed service framework HSF, various Open APIs, and more. The technical middle platform is purely from the bottom of the technology to think about the reuse ability of the basic services and the basic modules. The design ideas and the products in the same line are the same, which is the problem that the technical personnel need to think deeply.

The above four topics cover all the topics of the Internet model for the construction of the enterprise in the middle of the enterprise. Among them, for the product manager, the work is the most relevant, and the most important thing to focus on is the product middle platform and the data center.

In fact, the above four themes are also the core enterprise architecture EA (E) in traditional enterprise information construction.Nterprise Architecture), the segmentation of the IT perspective of enterprise business management. Among them, the organization middle platform corresponds to the organizational structure management part of the enterprise business architecture EBA (Enterprise Business Architecture) studied in EA, and the product middle platform corresponds to the EAA (Enterprise Application Architecture) of the enterprise application architecture in EA, and the data in the middle EA corresponds to the EA research. EDA (Enterprise Data Architecture) of enterprise data architecture, technical middle platform corresponds to ETA (Enterprise Technology Artchitecture) which studies enterprise technology architecture in EA.

About EA’s discussion may make many students with pure Internet backgrounds very confused to read, but in fact, the so-called mid-station construction ideas of Internet companies can’t escape the theoretical framework of information technology that has been deposited for decades, and management. Theoretical framework. The traditional information technology theory has a strong reference and reference value in the construction of B-end products of Internet companies.

However, the topic we are discussing today is not to study the guidance of enterprise architecture EA on the construction of China, but to try to explore the design essence of product middle and data center from a deeper perspective, especially for The B-end product manager is very important in the design of the core product.

For the product in the middle, the key points that are currently recognized include the following keywords: enterprise, abstract, sinking, reuse, these keywords represent the characteristics of the product in the construction of the platform, but also Deep thinking is needed in the design of enterprise application architecture. (The so-called enterprise application architecture refers to the various software systems within the enterprise, and should be constructed and combined in such a way as to effectively support the operation of the enterprise. Therefore, if you want to deeply think about the enterprise-level abstraction of software products, The problem of sinking and reuse can be examined from the following three perspectives: based on the perspective of abstract reuse, based on the perspective of structural rationality, based on the perspective of unified business management.

By cutting through these three perspectives, we can comprehensively deconstruct the essence of the design of the Taiwanese products, and can more comprehensively exhaust the methodology, key points and difficulties of the construction of the middle platform.

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Building a middle platform based on the perspective of abstract reuse

The so-called abstract reuse refers to the abstraction and sublimation of duplicate functions and modules in software.

What is abstraction? What is sinking? Let us give an example.