It’s a day of luck, and it’s always red.

Editor’s note: This article is from WeChat public account “All Media Party” ( ID: quanmeipai), author Tencent Media.

Today, the image of blogger/host has become a new hot topic.

There are more viewers watching the YouTube channel than ever before, and the yearning for the YouTube anchoring career is stronger than ever. Before you go in, let’s take a look at how you can support yourself as a net red.

This issue of the whole media (ID: quanmeipai) will look to the “Net Red Platform” eye-catching (gold) net red, explore the continuous advancement of the network red road Where?

Net Red 2.0 Gold Evolution History: From individual features to

Special I am particularly attracted to you:Personal traits are a profitable tool

According to Google data, YouTube has more than 1 billion monthly lives, which is equivalent to nearly 15% of the world’s population, with an average of 90 minutes per person per day. With such a large amount of traffic, YouTuber’s influence has been comparable to that of traditional stars.

For Net Red, traffic is about equal to wealth. How is YouTube’s YouTube video library a part of the world’s largest video site?

Net Red 2.0 Gold Evolution History: From individual features to

In On the way to traffic, YouTube offers a variety of revenue sources. Influencer Market Hub, a data analysis platform serving the online market, summarized nine ways for YouTuber to get paid, namely, advertising cooperation revenue, YouTube platform sharing, joining MCN (Multi-Channel Network) signing fee, e-commerce, commodity distribution, advertising link revenue, rewards and material exchange, subscription revenue, crowdfunding support.

Ads are undoubtedly the main source of revenue for YouTuber. Generally speaking, the advertising segmentation between the YouTube channel and the creator is: for every thousand ad views, the anchor can get $18; for every thousand video views, the anchor can get $3-5 (compared to The 2016 US$7.6 has declined). Although YouTube’s advertising offer is not high, for YouTuber with millions of fans, the total advertising revenue is enough to reach an amazing number.

July 12, 2019, YouTube announced more ways to attract fans and generate revenue, such as the launch of the new product super sticker for the 17-year update of the feature “super chat” supplemental monetization channel; Channel membership further increases channel member revenue.

Net Red 2.0 Gold Evolution History: From individual features to

Nine articles The path of realization, the articles all lead to the ultimate goal of wealth. In the 2018 YouTube star revenue list released by Forbes, the number one Ryan Toys Review earned more than $22 million (150 million yuan). What kind of career planning do you have for YouTube’s high-paying nets? Looking at these “most profitable” people, some people start with funny videos, some live live events, some people are famous for food production, the only common point is their enlargement of personal traits.

Swedish blogger PewDiePie focuses on the game field, and the handsome and superficial shape superimposes the “playing game IQ” and captures a wave of fans. While publishing live video, he worked with developers on the mobile side to develop two popular adventure games “PewDiePie: Legend of the Brofist” and a game that simulates YouTube’s anchor life “Tuber Simulator”, which topped Forbes YouTube in 2016. Make money list.

American YouTuber Rosanna Pansino specializes in the food field, paying attention to the matching of personal clothing and food themes, catching the user’s stomach, catching their eyes and catching their attention.

US Red Smosh is a combination of Ian Hecox and Anthony Padilla, with over 40 million subscriptions.Om/20190811/v2_1565486415609_img_000″>

Jason Carpentier, operator of Chezlin, a DIY YouTube channel with 100,000 fans, judges: “The increasing professionalism is essentially to protect against the impact of changes in the YouTube platform. As a small creator, you are simply unable to parry an algorithm that can change at any time.

Even if the blogger’s fear of YouTube’s abandonment is true, this sentiment has already pushed them to take action. Derek Holder sold his channel Little Baby Bum to DHX Media and Maker Studios. He said: If your channel wants to grow, you must consider some form of strategic partnership.”

Net Red 2.0 Gold Evolution History: From individual features to Net Red Economic Researcher Ian Shepherd predicts that “more YouTube channels will participate in the transaction in the future.” Attracting buyers’ eyes must be channels with good interaction rates and certain advertising revenue guarantees, and their task is to operate this channel.

In addition to helping the channel grow, the professional operations team can also reduce the workload of bloggers and assume some roles as a photographer or director or marketer. Even Lilly Singh, the blogger who claims to be Superwoman, acknowledges the appeal of this benefit. Holder said: “YouTubers are very grateful to the professional team for their help, and it is really hard to resist the workload.”

A professional team can also save more opportunities, which is one of the reasons why Holder sells channels. “We have reached a crossroads and need to have external forces to upgrade the company to new ones.” Level”. In September 2018, Holder planned to expand Little Baby Bum from YouTube to traditional TV when selling the channel. “To do this, we need a team.”

Net Red 2.0 Gold Evolution History: From individual features to