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The sound of the surf is accompanied by a low female voice, and the carpenter calmly saws the wood in the middle of the night. The easy footsteps creak in the jungle, and the raindrops hit the tent on the tent…

These four are the scenes shown by Apple’s recently released ASMR video. They are shot and recorded using the iPhone and are about 6-11 minutes long.

What is ASMR? This abbreviation means Autonomous Sensory Meridian Response, which translates into “spontaneous perceptual meridian response”, but the more exact name should be “intracranial trigger”.

ASMR refers to “the physiological response triggered by people who are stimulated by the outside world“, These stimuli include vision, hearing, touch, and the like.

ASMR’s audio and video programs provide a comfortable experience for the audience by providing sound and portraits that are quiet and soothing.

On YouTube, the popular ASMR channel has more than 2 million subscriptions, and one of the ASMR videos released in June 2018 has more than 76.74 million playbacks, which was released by blogger ASMR Magic.

In this three-hour video, you will see bloggers applying foam by hand, gently tearing apart plastic paper, and squeezing plastic balls… in a way that you can’t do, let you endure Can’t stop the sound of listening carefully.

ASMR has formed a sizeable industry on YouTube, and head bloggers regularly publish well-made videos in their personal style. One of the trends in video production has evolved from pinching plastic foam and rubbing paper to shooting and recording with gestures, lights, and props.

Another ASMR trend is to create a comfortable and hypnotic scene with the sounds and sights of nature. The videos released by Apple fall into this category.

ASMR enthusiasts always want to pass this sound to the outside worldThe video has the effect of “soothing, hypnosis, decompression”.

The first Chinese ASMR video was produced by Canadian Chinese blogger Richard Price, which also marks ASMR’s entry into the country in 2014 and has gradually become a small hobby in the small circle. The live broadcast, FM platform, and B station were the main gathering places for ASMR enthusiasts at the time.

However, some people started to use the edge of the ASMR to provide soft pornography on the web platform. ASMR has also been translated as “intracranial orgasm”, but in fact, this translation is actually not accurate.

ASMR began to enter the public view outside the circle in the 2016 New Year’s Lecture on Luo Ji’s thinking. But with it, in addition to the hordes of imitators, there is supervision from the national “anti-vice and pornography” office, as well as the clean-up of the platform.

Of course, these forms of performance that are focused on pornography are not true ASMR.

A discussion of ASMR’s indescribable feelings came from a post on the medical website SteadyHealth ten years ago, when netizens described several “fantastic and comfortable feelings” in their posts.

This feeling seems to be a psychological effect, but it is closely related to physiological sensory perception. In the many subsequent discussions, a person named Jennifer Allen, in order to clarify that this feeling is not related to sex, has been deduced from ASM.R is the noun.

Since the ASMR content is touched by the audience, mainly from the sound, basically every ASMR blogger will have a 3Dio microphone as the basis for the entry.

This unique microphone not only has a good radio effect, but also has two human ear-shaped radio entrances, which can be used as a props for video shooting. The four ASMR videos released by Apple are more of a series of “shot on iPhone” campaigns.