In China, there are mainly three parties in the luxury market.
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New report: China’s luxury goods market will exceed 200 billion yuan, citing the efforts of the three parties
Benefiting the rise of the new generation and the improvement of national consumption, China’s luxury goods recovery is obvious. According to the “2019 China Luxury Industry Insights” report released by Mob Research Institute, the size of China’s luxury goods market (excluding overseas consumption) will reach 213 billion yuan in 2019, and will exceed 400 billion yuan by 2025.
In China, there are mainly three parties in the market to seize the luxury market. The first is the China Ruyi Group, which represents the traditional luxury goods industry. In recent years, Ruyi Group has launched a number of mergers and acquisitions in the world, and has successively controlled the Swiss luxury brand Bally and Japan’s No. 1 fashion group Rena Co., Ltd. to create the “China LVMH” (luxury group). Potential. The second is the Fosun Group, which represents capital. Similar to the Ruyi Group, Fosun Group also opened the “buy, buy and buy” pace abroad, and acquired the French fashion brand Lanvin and the Austrian top underwear brand Wolfor.
The third is a third-party e-commerce platform that represents the Internet. Among them, luxury vertical e-commerce mainly mainly sells goods, second-hand sales, and luxury goods identification, and the volume is not large. The temple library has obvious advantages and has a head effect. In addition, the integrated e-commerce…
Editor’s Comments: The report also pointed out that although first- and second-tier cities have contributed more than half of the luxury goods market, the sinking market is far ahead in terms of sales growth. This can be seen…
This article is from the paid section “Daily Business Featured” – August 12
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