Weilai’s current sales shortages and product fights are exactly what all new cars are experiencing.

Wei Lai The latest delivery data released shows that Weilai delivered 837 units in July, of which the delivery of ES6 just delivered in June was good, at 673 units, while the ES8 delivered only 164 units, down 67% year-on-year. . Affected by this, Weilai’s share price once fell more than 5%, after the close, the stock price reported 3.03 US dollars, down 2.56%.

The ES8 was delivered in June 2018. The monthly delivery data shows that the delivery of the ES8 reached a peak of 3,318 units in November 2018. However, in the first half of 2019, the average monthly sales of this model dropped to around 1,200 units, and showed a monthly downward trend.

ES8 sales volume this month, mainly affected by its battery recall in July: In the second quarter, Weilai electric vehicles had nearly 5 spontaneous combustion events in China. From June to July, Weilai completed the recall of 4,803 ES8 batteries produced in April-October 2018, and acknowledged that the cause of self-ignition was a defect in the vehicle battery pack.

Another important reason is the impact of ES6 products. Compared with the ES8, the ES6 does not focus on space, and the overall size of the vehicle is slightly smaller. Both are equipped with the NIO Pliot assisted driving system, but the ES6 is clearly superior in terms of driving experience, visual effects, production process, endurance and price.

As of July 31, Weilai has delivered a total of 19,727 ES8 and ES6 units, with a delivery volume of 8,379 units in the first seven months. This is a long way from the sales target of 40,000 to 50,000 vehicles in Weilai.

Weilai’s sales volume dropped this month, objectively related to the reduction of new energy subsidies and the conversion of the national six standards. The price reduction of new vehicles is related to the demand for overdraft purchases. However, Weilai’s current sales shortages and product fights are exactly what all new cars will encounter.

The electric vehicle sales champion BYD sold 160,000+ trolleys in the first half of the year. In sharp contrast, the top three sales of Xiaopeng, Weilai and Weimar in the new car camp are low. In 10,000, the best-selling Weimar in the first half of the year was only 8000+.

In addition, the new car is now experiencing the stage of relying on the brand to absorb powder to rely on products to fight the world. The first car of the new car is destined to be flawed. The original sales are also supported by old fans. . As the update speed increases, the product iteration interval is shortened, and the rise of product power, new and old products will inevitably lead to conflicts.

For example, Xiaopeng released the G3 2020 version in July, and the product as a whole has a grade, but it has also caused many owners who have bought the old version of the car to be dissatisfied. The new car is scheduled to be hot, and the old car has also received the market. Cold.

The situation in Weilai may not be too bad compared to other capital-chain breaks, foundry shutdowns, and new vehicles that have not yet been delivered. In addition to landing on the US Nasdaq, Wei Lai also won an agreement with Yizhuang Guotou in May, which means that Weilai has expanded its domestic financing channels.

The recent days of preparing food and grain have been too tight, and there have been news of the spin-off of NIO Power, the sale of the FE racing team and the pledge of shares. Now it seems that Weilai is working hard to improve the efficiency of using funds, while making up for the reputation of ES8 and pinning its hopes on ES6. However, The sales potential of ES6 has not been fully released. This new model will not be able to save Weilai’s sales, and it needs to continue to observe.