This article is from WeChat official account:Shenran (ID: shenrancaijing)< span class = "text-remarks">, author: Li Qiuhan, editor: Wei Jia, the original title: “Yu Shou, Ogan, crystal …… after 00” metaphysics “do you understand? “, the head picture comes from: Visual China
What to buy in the Year of the Ox after 00?
“I bought a small skirt!” Susu, who was still in junior high school, immediately opened the chatterbox. Although she didn’t mix in the JK circle, she bought herself a big red JK uniform. “There are many friends who do this online. .”she says. The 15-year-old Da Da is concerned about lo skirts and Hanfu. This type of clothing improvement adds traditional lion dance elements. It sold out soon after the group opened. She almost didn’t get it. Xu Fei, a merchant specializing in selling trendy cultural products for young people, told Shenran that monthly sales of JK uniforms have nearly doubled around the Spring Festival.
The custom of wearing new clothes in the New Year continues, but from ordinary clothes to JK uniforms, the trend has changed.
Shen Ran communicated with many post-00s and found that it was not only the new clothes that were changed. In the past, every Chinese New Year, the old people would always go to the temple to burn incense and pray for a lucky charm. Today’s Young people are turning koi, bringing guards, and buying crystals to change their fortune. In these “auspicious little things”, iterations have also taken place.
For example, Xi Miao, who was born in 2001, has 13 strings of crystals; Wuchen, who is 18 years old, plans to use pocket money to buy an Omori for the New Year. Before the exam, I will also buy a demon to wear.
The price of this kind of small items varies. Taobao’s price is between 50 yuan and 100 yuan, and the price of crystals is slightly higher, and the price is between 100 yuan and 1,000 yuan, except for the category related to gold jewelry. The price of transfer beads is mostly within the range that young people can afford. More than one related business told Shenran that during the Spring Festival, the order volume of such “auspicious small objects” increased sharply, and some of the highest monthly sales exceeded 40% of the previous ones, and young people were the main buyers.
It can be said that there is a generation of “metaphysics” elementary school questions for each generation.
Mashou, Ogan, Crystal, “Transfer Pearl” after 00
Last year’s school celebration, Wuchen bought a “Wish Achievement Shou” (a kind of Royal Shou) at the event. She wished Yes, I hope to gain the favor of other classmates in school, and sure enough, she feels that someone is starting to come to her to chat. So she wanted to buy another one during the Spring Festival to get luck for the new year.
This is a kind of amulet from Japan. It was first used to ward off evil spirits and relieve bad luck. Later, the types gradually became diversified, and it was derived from traffic safety, safe production, marriage, school, health, etc. Affected by Japanese otaku culture, Oshou is especially popular among post-00s. Dandan, who is in his early twenties, recently bought a Yushou, hoping to have a new relationship in the new year, and Xiao Ba started from the third grade. Every time before important exams, he would buy an academic achievement Yushou to wear. The purpose is to pray for passing the exam results, now it is the third year.
Source / Screenshot of Seimei Shrine related webpage in Japan
Nanako has lived in Japan for four years. In addition to completing her studies, purchasing Omori is one of her important businesses. She told Shen Ran that this year’s Spring Festival, Yushou