The star’s business is doing well, that is, there is a lot of money, and it is not good, that is, Muller Hodho.

Editor’s note: This article is from WeChat public account “DT Finance” (ID: DTcaijing), author | Luo Wei , edit | Lu Hao, design | Zhang Haohao, data | Li Fei, enterprise check.

On July 23, Zhao Wei played a live broadcast in a rare way.

She is very relaxed, and she is very relaxed. Qi Liu’s styling is inevitable for people to think of the classic little swallows. In less than a minute, the live room poured into 40,000 viewers.

It can be seen that Zhao Wei is not very good at ringing powder in this way. She used a strange angle to “snap” the phone directly on her face. During the live broadcast, Zhao Wei also screamed and ate the snacks that the assistant handed over to talk about losing weight…

Harmony was broken by a barrage in the 11th minute – “Return money! Control stocks.” 800 stars opened 2,800 companies, is the money really so good?

(Photo caption: User comments Zhao Wei’s live microblog “Return money, control stocks”, image source: Weibo)

Although Zhao Wei continued to calm down, she was actually caught in a lawsuit worth $3.06 billion.

In 2016, Zhao Wei’s 95%-old Longwei Media wanted to acquire 29.135% of Wanjia Culture’s shares at a price of 3.06 billion yuan. However, this acquisition ended in failure due to the failure of Longwei Media to raise funds. The investors who followed the investment at that time immediately took Zhao Wei to court.

On July 16, 2019, the Zhejiang Higher Court finalized the verdict: Zhao Wei and Xiangyuan Culture were required to compensate investors for more than 400,000 yuan. However, in addition to this case, there are still 544 lawsuits waiting for Xiangyuan Culture, and the total amount of litigation amounts to more than 57 million. In the whirlpool, Zhao Wei was sentenced to not enter the securities market within five years.

Zhao Wei has lost all her losses in this failed acquisition, and her capital map has surfaced. In addition, in 2018, Huang Xiaoming was involved in a stock price control case worth 2 billion yuan was exposed, and the star opened the company to play capital has become a well-known secret.

If we look at this issue with the “Iceberg Principle” – Zhao Wei and Huang Xiaoming standing at the top of the entertainment circle are the parts that are out of the water, then how many stars and artists are swimming underwater?

800 or moreThe star has more than 2,800 companies

DT Jun (Public No.: DTcaijing) found through public information that more than 800 of the top 2,000 stars in the Baidu male/female star popularity list (No. 16 of 2019) have their own companies. The total number of star companies reached 2,800 (including those that have been noted/revoked), with 3.5 per capita.

The original intention of most celebrities to set up a company is to gain more autonomy and choice for their acting career. Therefore, although the number of star companies is huge, in terms of industry distribution, more than half of the companies are in the cultural media industry. Among the second-ranked leasing and business services companies, there are also many companies that are used by stars to handle commercial events. 800 stars out of 2,800 companies, is the money really so good?

From a gender perspective, the entrepreneurial enthusiasm of male and female stars is quite equal. However, from the analysis of the number of companies, the distribution of male stars in the business community is much larger – the number of male stars is nearly 40% more than that of actresses.

Among the male stars, Hu Haiquan, Huang Xiaoming and Ren Quan took the top three. Among them, Hu Haiquan ranked first in 57 companies, and Huang Xiaoming ranked second (48). Ren Quan, who has concentrated on investment for many years, ranks third (36). Another of the Yuquan combination, Chen Yufan, although not as good as Hu Haiquan, but also on the list of male stars Top 10. In other words, with a plum, there are nearly 80 companies.

Among the female stars, Zhang Ziyi took the top spot with 30 companies, and well-known hosts Yang Lan and Li Jing were ranked second and third. The top 5 on the list are Zhao Wei (17) and Li Bingbing (15). In contrast, Fan Bingbing, who was officially named as a tax evasion tax and was fined 800 million last year, has only seven companies, less than a quarter of Zhang Ziyi. 800 stars out of 2,800 companies, is the money so good? “more than 2,800 companies” and “3.5 per capita”, the seemingly eye-catching figures are the best proof of the star’s commercial ideals. But when the stars just got together in the business world a few years ago, the number of star companies has shrunk a lot.

The beginning and end of the star company tide

The trend of star-opening companies goes back to 2015. This year, the Shanghai Composite Index once exceeded 5,000 points, and the market is thriving. So before and after 2015, the number of star companies is realized.With exponential growth, by 2017, the number has reached its peak. 800 stars out of 2,800 companies, is the money so good?

But after several years of blowouts, the number of star companies fell for the first time in 2018, and fell by 40%.

No doubt, this is the “earthquake” year of the entertainment industry.

In May 2018, Cui Yongyuan exposed Fan Bingbing’s yin and yang contract, exposing the star’s sky-high price and the industry’s tax evasion and unspoken rules. Everyone in the circle was at risk. In November, the star’s salary limit was brought to the fore. Zhao Wei and Shu Qi returned to the “Chinese Restaurant” for 40 million yuan of super-standard pay, and there was no such thing as a revenue myth that “the protagonist took 80 million pieces of remuneration” and “the two people paid a total of 150 million yuan.”

800 stars out of 2,800 companies, is the money so good?

(Photo caption: Cui “Behind Fighter” relies on one’s own efforts to get rid of the “half” stock market value of the entertainment industry, source: headline)

It’s no longer easy to make money. Artists exposed under the prism can no longer freely circle and cross the border. Star companies have also begun to draw down. Although the contraction is expected, this does not mean that the stars will give up their “part time”, but take care of their property in a more subtle way.

The three main ways of playing the star company

In the economic context, star companies have different ways of playing, but the form is roughly divided into studios, investment companies and open stores. One of the most common forms is the Star Studio. More than 90% of the above 800 stars with individual companies have their own studios.

There are two reasons why star studios are ubiquitous – easy to set up and increase revenue.

First, the star studio creates thresholds and low management costs. The studio is usually a sole proprietorship. The threshold for the establishment of such companies is extremely low. The registration fee is only a few hundred yuan. Compared with limited liability companies, individual proprietorships do not need to establish complex financial statements, and taxes are relatively simple. With only one shareholder, the company’s decision-making is fast, flexible, and efficient.

Second, the studio can increase the actual income of the star. Star if