5400 words of SaaS products real operation case, I have done “black operation”
Editor’s note: This article comes from WeChat public number “Ancient Wet” (ID: gulaoshi_ops), author Gu Xi, authorized to reprint.
I.Introduction
The Internet is a dark ocean. The pirates with their swords and gallops are galloping in this open water, or they can make a battle or die.
I like to write articles about Internet operations and Python programming. However, the two have very different sides.
The certainty of programming is very high. All the most important knowledge is open. After a lot of reading and practice, you can become a good engineer, like a martial artist who grew up in the Tibetan Classics. All that is needed is sweat, just sweat. Operation is the opposite. Through books and materials, you can only learn the working framework or the most common operational methods; and the most effective tricks are often hidden in the depths of the abyss full of uncertainty.
Last year hornet’s nest burst data is false, I wrote an article (” to the hornet’s nest Weapon “), teach hornet’s nest how to fake UGC data falsified more decent point – although it can not be perfect, but by no means It may be so easy to get caught on the spot. Some friends are dissatisfied with my “suggestions” behavior and leave a message saying, “If you don’t want to kill, why do you sharpen your knife?” In fact, where I am sharpening the knife, I just tell you that the knife is always in the hands of the pirates who are hiding in the Bit Sea. We have done it on purpose or not.
Today I talked about the “black operation” of a SaaS product I have done.
Second, stolen “cold start” user
I have done a business of SaaS products in the foreign trade industry. The main functions are CRM and mass mailing. The main users are foreign trade salesmen. At that time, the product was cold-started and the operation team had 4-5 people.
The cold start is very painful. Every day, the eye-catching users come and watch the DAU, and I feel very anxious. During that time, I often chatted with foreign trade salesmen, fully understood their needs, tracked their daily network behaviors, and began to mix online communities where foreign traders gathered, gradually generating the idea of “stealing traffic”, that is, going to 蹭 The traffic of those communities uses advertising methods to turn users into their own users. So several of us have set off their sleeves and ran to the biggest foreign trade forums in China to make crazy advertising stickers and soft articles.
Initial is effective, and some users are indeed coming, but the faster it is, the account is blocked and the IP is banned. For the operator, this is certainly not a big problem. It is nothing more than registering several accounts and getting more agents. However, I am lazy and feel that this efficiency is too low. It is better to find one instead of registering once. What is the way to collect the users so that we can use them repeatedly in the future.
Now everyone knows that this kind of gameplay is called “private domain traffic operation” or “flow pool”, but there is no such cool name in the year, we just call it “build group”.
This way, the next step is clear. What we have to do is to use all kinds of methods to “stolen” their users to the major foreign trade forums, especially the largest one – Alibaba’s Foreign Trade Forum. In our QQ group, we put water and fish, do community operations, and then let this group of users transition to seed users of our own products.
The community of this form of the forum is very mature in China. The forums of a small scale are strictly managed. How do we achieve “darkness”?
First of all, keep sending all kinds of experience sharing stickers, attract users to read, and divert to QQ group at the end of the text.
In the industry forum, there will always be a group of “big gods” and “instructors”. Each of these people has their own traffic and many fans. With these “big gods”, you can get a high exposure. So we registered a number of trumpet, and forwarded the articles of the Great Gods on the forum, and added a sentence at the end, “Quickly join the foreign trade Superman 2000 people QQ group, the author XXX Dashen group real-time Q & A!”.
This method can be understood as contributing content to the community. At the same time, for operators, the cost of fetching is relatively low, and the validity period of a post is relatively long. As the account level rises, the conversion will continue to rise. However, once it is considered as a spam advertisement, it will directly seal the number, and the level of the newly registered trumpet is too low, the user’s trust in the drainage guide is very low, and the conversion of the entire post will be collapsed.
However, “stealing” and “anti-stealing” are time-laged. In the weeks before the administrators discovered, we have released a lot of content. With such a method of soil, the first group of friends came in a relatively relaxed circle.