Fans love the beans is free, what is the significance of calling on the audience?

Fresh meat needs tolerance, Chinese movies don't need

We spent the weekend killing time, and chose the latter in the upcoming “Where is the devil’s coming to the world” and “Shanghai Fortress”. I have not thought of being blinded, and the aesthetic ability of the outer band has been despised.

In recent years, China’s film has made breakthroughs. In addition to the military action films represented by “War Wolf” and “Red Sea Action”, “Wandering Earth” has also completed the 40 years of science fiction inheritance after “The Dead Light on Coral Island”. From “Quaipu” to “White Snake Origin” and then to “Where is the reincarnation of the devil”, he took over the clothes of the Wanshi Brothers Chinese Art Film.

But watching such a private thing as a movie is drowning in the whirlpool of social expression.

Before the rotten film is traceable, such as “Fuchun Mountain Residence”, winning in the star group, losing in the narrative, whether it is limited by the director’s skill or suffering “three-knife and one axe”, anyway, its Rotten is rotten in the bright spot.

“Shanghai Fortress” is different.

Most of the debate is out of the film itself. There is almost no middle ground. You only need to look through the watercress, Weibo, know and circle of friends, you will find extreme opposition between the two emotions.

The opposition’s position has two starting points.

The first is the contrast with “The Wandering Earth”, but this contrast is actually meaningless, because Liu Cixin’s original work is a high-concept hard science fiction work. If the national pride bursts, you can use it. “Butterfly Effect” or “Source Code” made a cross-evaluation, and “Shanghai Fortress” is only the “Independence Day”, and does not rule out that the director or screenwriter is “Star River Team”, “Super Battleship”, “The Battle of Los Angeles” Fans, this kind of film does not establish a profound philosophy or any grand view of the universe. All technical means and details are to stimulate the senses and please the masses. “Shanghai Fortress” has done what it should do at least in terms of completion, story, and special effects.

Second, people’s controversy is bigger than movies.

“Shanghai Fortress” has enabled the word-of-mouth polarized traffic star. This is the same as the “Aerial Hunting”. In 2017, it was only released two months later than “War Wolf 2”. The story structure and the spiritual connotation it expresses can be regarded as the continuation of “War Wolf 2”, “When the soldiers regret two years, the unruly soldiers regret a lifetime” and “The scar is a man’s medal”, in two movies There is no difference in the atmosphere of the story. The people who say it are different and the effect is different.

This situation is more extreme in “Shanghai Fortress”, the only praise is due to Shu Qi, the bad review is all contracted by Luhan, this kind of thickThe superiority of Bian’s age indicates that history is always repeating, but the carrier is different.

In the 1990s, some actresses used the “off” method to popularize them. It is no different from the successful means of today’s fresh meat net red. Shu Qi is only taken off after “Fengyun Dazhixia” and “Glass樽” The clothes were worn back, and there were hard and lucky elements. Li Lizhen, who was not wearing it, said that she did not regret it. Chen Baolian was simply dead.

Take Shu Qi to make fun of the fresh meat after 20 years, and walk 50 steps in a hundred steps. It’s like squatting in the dark video hall, screaming “Jade Girl Heart Sutra”, suddenly someone ran out and squirted, “Zhao Yazhi is the true goddess.” “Do you make sense?”

Fon Timo has opened a personal concert. Jay Chou’s fans also use IKUN’s way to show their presence. Aesthetics have a mindset, but they cannot be shackled by the times.

The director and screenwriter who had quarreled with “Shanghai Fortress” came out to apologize. Shu Qi and Lu Han were equally difficult to blame. The film itself was not noticed. As a film of 20 years later, The story of Shanghai Fortress failed to jump out of the framework of Independence Day. Xiao Cao Cao, just happy to brush the old stalk.

The 60 million fans of Luhan failed to hold up the box office of “Shanghai Fortress”, but they contributed a rather “nutritious” view: Chinese film needs sincerity and goodwill, no need to laugh, irony, shake the spirit Or superficial judgment.

This view is too bullish. When the Internet is full of firepower, it jumps out of the isolated film review perspective and creates a grand proposition that Chinese film is a noble and great cause, and people who are engaged in this business are also Unusual, so mean criticism and accusation is not as good as sincere support and encouragement.

It sounds quite reasonable. This view has been magnified by traffic. A large number of fans have flooded into the theater, bringing emotions such as distress and crying into the film industry. This is an important change in the Internet age.

It is the inevitable result of Chinese movies following the Hollywood star system 30 years ago.

At that time, the famous director Xie Fei shouted loudly, “The star system is the product of the market economy. There is no movie industry without the star system.” As a teacher of Tian Zhuangzhuang and Yan, the Xie Fei also has a shocking saying. “We should not be overly demanding academic qualifications and skills. We should also pay attention to whether his temperament is in harmony with the audience’s worship. If you can coordinate, even if the actors do not have high academic qualifications and good acting skills, they will be able to become popular.”

This kind of binding of the film works to the personality of the stars is the root of the industry’s rice circle. It is not for the story or for the audience who enters the theater for acting. The damage to the film is irreversible.

Hollywood’s star system has a scientific data system support, such as the “Star Charm Index Rankings”, which gives the world 200 times a year according to the items such as return on investment, career planning, professionalism, willingness to declare, acting and acting.0 stars scored, but in the end only 200 people were on the list, which is actually a head group premium evaluation report.

For the Iron Triangle that determines the quality of the film, the correct sorting is also the screenwriter >Director> actor, you must first have a story, then talk about how to say good, and finally how to present it.

American screenwriters are at least dominant in their creations. They usually get 5-8% of the sub-accounts for film and television production, which is not the revenue of copyright and industry associations or agencies.

When the American Writers’ Association (WGA) and the Film and Television Producers’ Union (AMPTP) were heavily confronted in 2017, they caused a lot of hits to stop the US drama. The final agreement was that the screenwriter’s salary would increase by 3% per year, including Other health care and welfare programs, etc.

CBS longevity drama “Criminal Psychology” protagonist Thomas Gibson was immediately dismissed by the crew because of physical conflict with the writer. He had pushed the producer many years ago and did not cause such a big trouble. His fans initiated Returning to the petition activities will not help.

But this time the “Shanghai Fortress” fell, it may not be a high-paying pot.

Hollywood blockbusters generally account for 10-30% of the total cost, and “Reunion 4” reaches 60%. This is an example. Someone based on the prospectus of one of the producers, Huashi Entertainment’s prospectus, calculated the total investment of “Shanghai Fortress”. For 360 million yuan, according to the director Teng Huatao’s main record of 10% of the remuneration, it is estimated that Lu Han, Shu Qi and others have taken away the compensation of about 3,000-36 million. Compared with the current price, it seems to be still in a reasonable range. within.

But do we have to be tolerant and prepared for the director of six years, is it necessary to be tolerant of writing a lot of screenwriters for online red writing, is it necessary to be tolerant and only take tens of millions of paid traffic? Celebrity?

We can tolerate our family, tolerate our friends, tolerate our colleagues, and even tolerate offending our strangers, but for those commercial products that have had clear profit indicators since their birth and are always keeping an eye on our wallets, there is really no need for love.

Feng Xiaogang said in a special way that he had “there was a garbage audience and a junk movie”. Some people asked, “Is the audience not the director’s God?” Director Feng Dawu said again, “Don’t swear, the audience is the director.” The opponent, the director wants to think about how I can conquer you, use video and sincerity to impress the audience.”

The paradox of this statement is that if the director “conquers” the audience, it is likely that he also succumbs to the level of public appreciation and tells a story in a way that most people can understand. Who is this? Whose victory is it?

The way the film industry works has changed completely.

The reality is that if a movie does not achieve sufficient business results and is not recognized by the award, no one can say that it is a successful work.

Fans are unscrupulousThe arrogant love of the beans is their freedom, but what is the meaning of calling on the audience like fans? Behind the vision of being applauded and screaming, it is to disturb the evaluation system of domestic films by polluting samples.

Fans think that purchasing power can be used to control word of mouth; the film industry is happy to pay for the flow of prosperity; the cinema instinct opens the door to the film.

Liang Wendao has always had strong concerns about this tolerance:

The one thing I am most afraid to hear is to be bigger and stronger. There is no problem in this sentence. But we really don’t need anything to be bigger and stronger. What’s important is whether we can do one thing well. You can do it for a long time.

The domestically produced movies of today and today are fans of fancy styles flickering the film and television industry, or the producers holding the half-baked IP pits of fresh meat, it is really hard to say.