With the saturation of the low-end market and the fierce competition, the switch to high-end machines has become an inevitable choice for brands.
According to foreign media The India Express, OPPO will release the flagship Reno 2 series in New Delhi, India on August 28.
The price of Reno 2 will be around 35,000 rupees (about 3484 yuan), according to my smart price. Reno 2 is not a continuation of the Reno 1 generation. Its positioning is slightly lower than the Reno 10x zoom version that just went on sale in May. The latter sold for 39,990 rupees (about 3,958 yuan).
India is still in the middle and low-end world. In the TOP20 list published by India’s local technology media 91MOBILES, in addition to the one plus seven series sold for more than 30,000 rupees, vivo and OPPO have a model of 20,000 rupees respectively – 30,000 rupees, the rest are models of 10,000 to 20,000 rupees, and the average mobile phone consumption price in India is only 158 dollars.
And Reno’s configuration is relatively high. According to current information, Reno 2 series will have Reno 2, Reno 2Z and Reno 2F products. Reno 2 will use 6.55-inch AMOLED screen with Sony IMX586 4800. 10,000 pixels four shots, support 20x zoom. At the same time, it will be equipped with a large battery of 4000 mAh and support VOOC flash charging technology.
The flagship Reno series has entered India and is also a very sensible approach for OPPO. According to IDC data for the first quarter of 2019, in the current Indian market, Xiaomi is still far ahead, with shipments reaching 9.8 million, market share accounting for 30.6%, and vivo ranking third with 4.2 million. OPPO holds the fourth position. The volume is 2.4 million. If you want to play the price, OPPO has been difficult to compete with Xiaomi, but high-end market still has room for action.
OPPO’s high-end strategy last year was relatively radical,The price of Find X sold in India was 79000 rupees, and the R series was first sold in India. The price of the R17 is 34,950 rupees.
In the Indian market, the competition for mid- to high-end models has also begun to heat up. The price of the one-plus-seven series has dropped by 6% compared with last year’s listing. Samsung and vivo’s flagship machines have also cut prices. With the saturation of the low-end market and the fierce competition, the switch to high-end machines has become an inevitable choice for brands. But at this time, their opponents except Xiaomi,There are also Apple and Samsung.
(Image from official Twitter)