emoji is probably the most well-built Babel in human history. This new language has been used by Internet users all over the world and has become a cultural phenomenon.

Recently Adobe released their first Emoji Trends Research Report and came up with some Interesting conclusions.

The report believes that emojis can bring joy, remove obstacles, and encourage people to share their thoughts.

Why do we use emoji when chatting? Of course, it is used to ease the shackles.

93% of respondents said they would use emoji to ease the conversation, with 91% of respondents using it to encourage others.

More than 80% of respondents believe that using emoji when chatting is more friendly and friendly. Undoubtedly, using an emoticon to reply is often faster than simple text and speech, and can have a richer meaning.

Interestingly, 65% of people think that using emoji chat is more comfortable than making a call, especially since the Z generation is more eager to use emoji to ease the onset of cancer when socializing.

Among them, crying, red hearts, and kisses are the most popular emoji. The emojis of people of different genders and regions are not the same.

emoji also greatly enriches our barren language skills.

For example, we often have more than ten kinds of emotions, such as happiness, sadness, anger, surprise, excitement, etc. Basically, each emotion can find multiple expression packs for expression.

In addition to using emoji on social networks and communicating with friends and family, more and more people are using emoji in their work communication.

Diversification and personalization are also a trend in emoji. More than 70% of respondents want to have personalized emoji, and more than half of the respondents think that the optional hairstyle and skin color can make emoji better reflect their appearance.

78% of respondents hope that emoji can become more inclusive.

The report also shows that 58% of respondents indicated that they are more likely to open emails with emoji added to the subject line, and 44% of respondents are more likely to purchase products that use emoji in their ads, especially Food, movie tickets, clothes and other goods.

In the inbox that was filled with promotional emails, emails using emoji are indeed more intimate. This also means that the copywriters who break the pen to write promotional advertisements can open their minds and try to use emoji.

▲Color font, image from: Adobe

Adobe released the emoji trend report because emoji was the initial driving force behind their launch of “color fonts.” This new font can provide a variety of colors, shadows, gradients, transparency and other attributes in a glyph, giving the font a richer detail and color.

▲ emoji is also a font on Adobe, from: Adobe

Currently Adobe’s color fonts use the OpenType SVG format, where the emoji font is an example of an OpenType SVG font.

▲ An editing process for emoji fonts in Adobe, image from: Adobe

We can create composite fonts from one or more emoji fonts, such as combining single emoji characters with a skin tone to get a new emoji font.

At present, Illustrator, InDesign and Photoshop in Adobe’s family bucket already support color fonts.