On August 10, 2016, Taobao was on the second floor. This content section, which needs to be pulled down outside the main scene, is different from the normal product display. It displays a video with a complete storyline, and a product recommendation with a higher relevance to the content is attached to the end of the video. It seems that the process is getting longer and selling is more efficient.
Under the influence of the video of “One Thousand and One Nights” on the second floor of Taobao, how many people opened Taobao in the middle of the night, how many people were subjected to late night “crit” and then “anger” and placed orders, hot Teng Teng’s squid dumplings, thin ham with oily light, and a variety of seasonings made of salt and pepper shrimp…
Behind the crazy goods, it is neglected, and the short dramas on the second floor of Taobao are vertical. Perhaps in order to match the use of Taobao itself, perhaps in order to allow users to have a smoother viewing experience, the short play of less than five minutes on the second floor of Taobao may be the first vertical screen we have seen.
Before the vertical screen, the horizontal screen is like thisDefined
Do not traverse, let the screen put video on the vertical, this is the trend in recent years. The vertical version of the video is better for the user to switch, with a smooth experience with one hand.
But more than a hundred years ago, in the era when color images did not appear, horizontal screens have become one of the rules established by the image creation community.
From now on, horizontal video is the best way to visualize. Our eyes are horizontal and long, and we pay more attention to the environment at the left and right ends than the upper and lower ends. In this case, the horizontal screen can better show the relationship between people and the environment. In the “Death Poetry Society”, the middle school students jumped onto the desk. In the “Big Bang”, everyone sat on the sofa. In the “007” movie, Eva Green sank into the sea.
The vertical screen of these scenes can also be displayed, but the effect is never as good as the horizontal screen, and the original charm may be lost.
▲ Image from: Death Poetry Society
After selecting a form that better matches the viewer’s visual effects,Frequently, the rules are set by those who take the lead.
The earliest known short film “Lande Sea Garden Scene” in the world, although only 2.11 seconds, is the earliest film included in Guinness. This “movie” that can be brushed more than twenty times in a minute presents the basic horizontal image.
▲ This movie can be swiped almost 30 times a minute. After you read this sentence, you have seen it three times.
And the first “movie” we learned in the history book is “The Factory Gate”, which was seven years behind the “Lande Garden Scene”, just because public screening has a higher visibility.
This 46-second documentary is also the basic horizontal screen.
▲ More than 20 times longer than the “Lande Garden Scene” – “Factory Gate”
The older brothers are very “horizontal”, and the younger brothers behind are naturally “crossing”.
In 1932, the Academy of Motion Picture Arts and Sciences set 1.37:1 as the college standard, and since then a variety of films have a standard aspect ratio. At this stage, the true proportion of the image content is actually 4:3 (also called 1.33:1), but it needs to leave enough vocal information on both sides, so the standard of 1.33:1 is 1.37:1.
▲ 1.37:1 Proportional movie “Gone with the Wind”
1.37:1 Once, it was also the broadcast ratio of all cinemas. In order to make the movie play on the TV, the National Television Standards Committee (NTSC) also adopted this standard. Until 1953, the Academy’s Academic Flat 1.85:1 was born and became the new broadcast standard.
Today, the 2.35:1 anamorphic widescreen and the 1.85:1 college widescreen have become the most common screen ratios in cinemas.
Therefore, in order to make some special filming films successfully on the big screen, the film side will also make some cuts.
When the Avengers 4 was released, IMAX theaters that could fully play movies in order to attract fans to choose their own theatersThe slogan “There is a 26% more picture of the heart.”
▲The movie screens seen on the IMAX screen are also different
There are also directors who choose to mix the two proportions of the lens directly for creation. Nolan likes to mix different formats to show different effects. The lens shot with the film IMAX camera shows the grand scene, and some detailed scenes returning to the room return to the 1.85:1 frame ratio.
There are both grand scenes and cost savings. The switching of the lens language also has a charm.
And on TV, everything is different. The aspect ratio of 4:3 and 16:9 also requires a compromise. Adding black borders to the top and bottom of the movie, cutting out the original content to fit the TV size is a common method.
When the screen of the mobile phone becomes the most important screen, different video websites and studios also use this method to process the image.
