Break through the ceiling, online entertainment and IP of offline entertainment.
It was learned that the “Mystery House” recently completed a 40 million A2 round of financing. This round of investment was led by game company Miha Tour Chuang Capital and the old shareholders detonated the point of capital and investment.
Mystery House is mainly engaged in creative push puzzle games and real-life entertainment content design. It completed the 5 million yuan angel round financing at the end of 2015. In 2016, it completed the 12 million A round of financing from the joint fund, completed in 2018. The 13 million A1 round of financing from the tipping point capital has accumulated tens of millions of yuan.
The Mystery House was established in 2012. was engaged in the design and operation of the offline physical room escape shop. In 2017, it began to use the form of physical puzzle game to break through the space utilization and the bottleneck of the traditional secret room model; 2018 In the beginning of the year, and mature IP cooperation, to create explosive entity interactive puzzle content products.
In the second half of 2018, the Mystery House and the Forbidden City Press reached a cooperation to jointly develop the first interactive puzzle game book of the Forbidden City, which is a physical book + puzzle game + online APP gameplay “Mystery Palace, Ruyi’s map”, 38 days of crowdfunding time, pre-sale 122,000 copies of the crowdfunding results of 20 million yuan. It is understood that “Mystery Palace 2” is also under continuous development and will be available in the second half of this year.
“Mystery Palace, Ruyi’s House”@Mystery House
In 2019, the Mystery House was awardedAuthorized by Disney, it took 5 months to develop and launch the interactive puzzle game book “Marvel: Top Secret Archives”. The crowdfunding pre-sale phase was supported by 17.9 million people and received a crowdfunding amount of 7.8 million yuan. In the decryption game, which contains nearly 50 files and props, fans can be transformed into a SHIELD agent to fight alongside superheroes to resolve the world crisis.
Marvel: Top Secret Archive @Mystery House
In the beginning of 2019, the Mystery House launched the “Mystery Museum”, a text-based adventure puzzle game platform. Currently, the APP carries the functions of depositing the flow of physical books online and providing creative tools. Puzzle game creators, large-scale access to online users, etc. It is reported that the platform currently has more than 260,000 registered users. In addition to the works of the mystery house, third-party teams such as Amazing House, Box Lightning, Escape R Us, etc. The creative team also uses this as a content tool and distribution channel.
According to the co-founder of the mystery house & COO Chen Zhen, the next mystery library will further promote the platform operation. A new authoring editor will be released in the second half of 2019, free for creators.
For Future business incremental space, Chen Zhen said that there are two main directions. First, in addition to text puzzle products, launch independent research and development solutions. Mystery mobile game project. Second, it is planned to start trying to build the mystery home’s own IP next year. First, it will use interactive puzzle publications as a position to gradually incubate high-level content forms such as animation and film.
The leader of this roundLiu Wei, president of Miha Tour, said: “The physical puzzle game is a new way of content presentation and interaction, and the content of puzzle narrative is also booming. The Mystery House team has a first-mover advantage in this vertical segment, and different IP-incorporated products have also proven their development capabilities, forming a good business development model both online and offline.”
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