K1 will complete its revenue of RMB 3 million in the first month of its listing, and its revenue in August is expected to double.

It is learned that the domestic emerging e-cigarette brand “KMOSE engraved rice” has recently completed the RMB 10 million RMB angel round financing, and the investors will not disclose it for the time being; this round of funds will be mainly used for the research and development of KMOSE engraved rice products. Construction of production, channels and channel brands.

Previously reported,KMOSE engraved rice was founded in 2019 In March of the year, it was the e-cigarette brand under the Shenzhen Quxin Technology Co., Ltd. The core founding team has many years of experience in Internet, FMCG and media trading. KMOSE’s sleek e-cigarette K1, which was launched online in line and offline in May, has up to 12 different flavors, each of which can be distinguished by the color of the tobacco rod.

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KMOSE engraved rice hopes to serve more users through diversified products, and the brand is also positioned to serve the entire smoke age group. In the domestic market, K1 has launched various e-commerce platforms and established a community marketing system. At the same time, it has also entered the scenes of Shangchao and convenience stores through the urban partner model. As of now, K1 has completed its revenue of RMB 3 million in the first month of its listing, and its revenue in August is expected to double.

It is worth mentioning that KMOSE was engraved into the “plagiarism” incident in early August. On August 15th, one week after the incident, the Chinese name of KMOSE was changed to “Engraved Rice”. Liu Haonan, co-founder and CEO, said: “The Chinese name change was not affected by the plagiarism. Since May, the brand has started the upgrade strategy and changed its name. This choice was changed from ‘氪墨’ to ‘Engrave’ M’ is to gain a higher brand recognition, and the new name can be more easily passed on the brand value – KMOSE from the beginning is to become a national-grade cigarette brand, the word ‘m’ can better convey the brand theme “

According to Liu Haonan, the brand will launch the KMOSE engraved product PRO in the near future. In the future, the KMOSE product matrix will be perfected by introducing new products for different consumption scenarios and terminal channels. “K1As a knives for building brand awareness, a large number of loyal users have been harvested, and PRO is complemented and upgraded as a new requirement, bringing users a more diverse smoking experience.

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In 2019, as a year of rapid development of the domestic e-cigarette industry, it attracted a large number of entrepreneurs and new brands to join, and the competition among various brands gradually intensified. How to stand out from the competition and become the e-cigarette The problem in front of the brand.

Different from the development of traditional e-cigarette companies focusing on agent channels and focusing on wholesale volume, KMOSE has also established its own channel team to emphasize the importance of offline channels. Promote the maintenance and expansion of the channel. “KMOSE’s own channel team is constantly expanding its KA channel and retail terminal channels.”

As of the date of publication, KMOSE has laid out 8 well-known domestic chain convenience stores (including exclusive cooperation KA channels), covering more than 4,000 terminals; in addition, KMOSE has adopted a “single point through” strategy. Zoning management, channel customer sentiment and brand activities are carried out at the same time, so as to achieve the refined operation of the district and achieve the goal of urban omni-channel coverage.

Liu Haonan said, “When we visited the Xiamen market last week, we have made KMOSE easy to see, everywhere, and how high is the terminal density? For example, the user has no goods to buy at this convenience store, the salesperson said Go to the tea shop next door and buy it. If you still don’t buy it, you can buy it at the next coffee shop.”

On the other hand, the circle and topicalization are the two directions that KMOSE engraved on the brand image and fan culture. Based on the above-mentioned series of development strategies, KMOSE’s one-off electronic cigarette product K1 series completed its revenue of RMB 3 million in the first month of listing.

After completing the angel round financing, KMOSE will continue to invest in new product development and channel layout, and apply the experience of mature areas such as Xiamen to more domestic markets. Liu Haonan revealed that KMOSE engraved rice is currently in the stage of continuous financing.