Tongcheng Yilong’s revenue, profit, active users and paid users have all increased.
On the evening of August 19, Tongcheng Yilong released the financial report for the first half of the year and the second quarter of 2019.
The financial report shows that in the second quarter of 2019, Tongyi Yilong achieved revenue of 1.591 billion yuan, a year-on-year increase of 21%. The adjusted net profit was 346 million yuan, a year-on-year increase of 60%. The MAU (monthly average active user) was 1.82. 100 million people, an increase of 15.4% year-on-year, MPU (average monthly paying users) reached 27.7 million, an increase of 53.9%, and the pay-to-rate ratio increased to 15.3%.
In the first half of 2019, according to the consolidation benchmark, Tongyi Yilong’s revenue was 3.374 billion yuan, up 19.1% year-on-year; adjusted net profit was 794 million yuan, up 26.3% year-on-year, equivalent to 70% of the full year 2018 net profit. .
The income is mainly from the accommodation booking business and the transportation ticketing business.
The financial report shows that the income generated from accommodation booking services increased from 890 million yuan in the same period last year to 1.043 billion yuan; the income from transportation ticketing services increased from 1.037 billion yuan in the same period last year to 2.196 billion yuan, and the total revenue of the two businesses accounted for the total revenue. More than 90.
The WeChat traffic portal contribution to Tongcheng Yilong’s revenue should not be underestimated .
In the financial report, Tongcheng Yilong mentioned the cooperation with Tencent. Thanks to Tencent’s ecology, Tongcheng Yilong is able to rapidly expand its user base with low customer acquisition costs. Through continuous investment in WeChat applet, Tongcheng Yilong has established a diversified traffic channel on Tencent’s platform.
WeChat users mainly enter the same program eLong’s WeChat applet: (1) WeChat payment (wallet) portal and user favor (most commonly used) The small program drop-down list, the average monthly active users in Q2 in 2019 was 97.2 million, accounting for 63.7% of the total monthly active users from Tencent’s platform; (2) Interactive advertising on Tencent’s platform, average Q2 in 2019 The monthly active users were 34.8 million, accounting for 22.8% of the total monthly active users of Tencent’s platform; and (3) the sharing and search function in WeChat. The average monthly active users in Q2 in 2019 was 20.6 million, accounting for Tencent. The platform has an average monthly active user rating of 13.5%.
With the channel of Tencent’s platform and the 1.1 billion monthly users, Tongcheng Yilong has expanded its coverage of low-tier cities in China. According to Analysys data, the scale of China’s tourism market has entered a period of medium-to-high-speed growth. At the same time, the growth of mobile Internet users has entered a stage of low-speed growth, and market share continues to gather among major online vendors. The sinking market has become a new growth point.
Image from: Easy View
As of June 30, 2019, registered users of non-first-tier cities in China accounted for approximately 85.5% of the total registered users of Cheng Yilong. In the second quarter of 2019, approximately 61.5% of new paid WeChat users came from third-tier cities or below, an increase of 55.8% year-on-year.
The sinking market will be the traffic growth point that Tongcheng Yilong needs to grasp for a long time in the future.