The traffic of the world’s top ten theme park groups has increased in different degrees
文 | Daily Business Select
New report: The theme park is over 300 billion, how to find new growth points
Recently, Ai Media Consulting released the “2019-2022 Global and China Theme Park Operational Big Data and Industry Upgrade Trend Report”, indicating that the direct benefit scale of China’s theme parks in 2019 (including tickets, catering, accommodation, etc.) is expected It reached 323.76 billion yuan.
In 2018, the traffic of the top ten theme park groups in the world has increased by different degrees. Among them, the Disney Group has the most prominent tourists, which is more than twice the number of visitors to the second Merlin Entertainment Group; the three major theme park groups from China (OCT, Huaqiang Fante, Changlong) have the largest growth rate, respectively. It is 15.1%, 9.3%, 9.6%.
The main operation modes of Chinese theme parks are mainly two types, one is “tourism + real estate”. The operators of the theme parks are mostly real estate developers. They obtained land resources at a lower price in the early stage. After the theme parks gathered in popularity, they developed neighboring houses to subsidize the development and operation costs of the theme parks. Typical representatives are OCT and Wanda.
Another operating model is “IP+ Integrated Business.” Quality IP helps …
Editor’s comment: From the development experience of global theme parks, in addition to high-quality IP, advanced technology and services in place are also the competitive advantages of theme parks. Therefore, theme park operators should also…
This article is from the paid section “Daily Business Featured” – August 21
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