Despite the fact that today we are chasing dramas and all kinds of games are basically on video sites, but DVDs have not been completely eliminated by streaming media.

Not so long ago, Netflix, the largest streaming media platform in the United States, Announcement, the 5 billionth DVD has been sold. Many people may have never thought that Netflix has not given up the DVD rental business yet, why? Have money to earn money.

Many people know that Netflix started out with a DVD rental. Netflix launched the DVD mailing service in 1998. Although the rise of streaming media made the DVD gradually weaker, Netflix also split the DVD rental business and streaming media business in 2011. The DVD business has been in operation ever since.

▲The 5 billionth DVD is the British legendary singer Elton Strong’s biographer Rocket Man.

Although the number of users of the Netflix DVD rental business has dropped from 14 million in 2011 to 2.4 million in the most recent fiscal quarter, the number of DVD rental centers has been reduced from 50 to 17 at the highest peak, but it remains profitable. .

▲ Image from: emlakbroker.

According to Netflix’s second quarter earnings report, the DVD rental business contributed nearly 4600 Millions of dollars of profits. Although the proportion is not much, it has already survived better than many streaming media platforms that are still burning money. Last year, Disney’s business related to streaming media lost more than $1 billion, while domestic iQiyi, Youku and Tencent video Also in a large loss, relying on the giant behind the blood transfusion.

In fact, before the rise of the streaming media platform, Netflix had impacted the film rental business at that time through the DVD rental business. When Netflix launched its DVD rental business, the three major chains in the market were about to monopolize the film and television rental market. The strongest Blockbuster has 50 million rental users.

▲Bai Shi Da Dadian in “The Captain of Surprise”.

And the mainstream format of the video rental market at the time was a VHS video tape, although DVD discs were lighter and less expensive. However, the inventory of the rental companies such as BesTV is all VHS video tapes, and they are not willing to pay extra cost to the DVD. Since the mainstream rental stores do not provide DVDs, users will not buy DVD players.