In the sinking cloud game market, will there be more work?
Editor’s note: This article is from WeChat public account “Competition” (ID :hungrydou), the author of the spiral pill. Original title: “Chinese Game Cloud Game”.
A decade ago, OnLive and Galkai pioneered the launch of cloud gaming services, trying to free players from the terminal and play games anytime, anywhere. In recent years, overseas host manufacturer Sony, chip giant Nvidia has also explored.
Unfortunately, due to network bandwidth conditions, virtualization technology is still not mature, and cloud games are not popular.
Until 2019, with the entry of Google and Microsoft, the cloud game finally broke out, but only limited to the topic.
As 5G commercialization is getting closer, the Chinese cloud game industry is beginning to move toward the stage. Dalongyun Computer, Gelaiyun Games, Red Finger, Haimayun and other manufacturers are pioneers in domestic cloud games.
Tencent, Huawei, and Shunwang Technology and other companies are mostly based on existing business expansion to the cloud gaming field, becoming a force to be reckoned with.
After several months of research, the competition has carefully planned the cloud game theme, trying to present the true face of the local cloud game player.
“Chinese Characteristics Cloud Game” is a observation draft for the cloud game industry. This week, the competition (ID: hungrydou) will also analyze PC cloud games and mobile cloud game makers for everyone. Stay tuned.
What is the 5G killer app? The answer is still unknown. What is the first 5G application that users perceive? The answer is cloud games.
The 25-year-old Pan Jiangjiang is from Anshun, Guizhou. He has been working as a decoration worker in his hometown. He accidentally touched the cloud computer when he applied the store in May last year.
“It’s so rare, you can play Dungeon and Warriors on your mobile phone.” He recalls, “It’s more expensive to go to the Internet cafe to play “Dungeon and Warriors”, and there is no time to work hard. The most attractive thing about using a cloud computer is that you can lie down and play.”
Cloud computer is a cloud game application under Dalongyun. It mainly provides cloud games for porting self-end games, such as “League of Legends”, “Dungeon and Warriors” and “DOTA2”.
When asked if he knew that the cloud computer was a cloud game, Pan Jiangjiang said: “It’s no different from playing a mobile game for a long time. It’s not clear what a cloud game is.”
Dao Guanyou, who graduated from Gaosan, is from Nanning, Guangxi. He has the same feelings as Pan Jiangjiang. He said that he does not understand the cloudGames, using a cloud computer is convenient and can be used anywhere.
The so-called cloud game refers to the way the game is played on the cloud server. In the “cloud game” mode, the game’s storage, calculation, rendering, etc. are all done in the cloud, and players can experience high-quality games anytime, anywhere through any terminal.
In fact, cloud games are not new. In 2012, there were manufacturers in China doing cloud games for consoles and PCs, but they were limited by bandwidth networks and did not develop smoothly.
The reason why cloud games are “bonfire” in 2019, on the one hand, big companies, especially Google, Microsoft, Tencent and other star companies have entered the game one after another. The halo effect has attracted the attention of the media; on the other hand, 5G commercial is close at hand, and it is expected to solve the high-bandwidth network required for cloud games.
The competition attempts to present a panoramic view of Chinese cloud game makers, restore the ins and outs of the Chinese cloud game market, and dismantle the intentions of Huawei, Tencent and other big companies to enter the cloud game.
The popularity of cloud games is undoubted, and the popularity of the mass communication does not represent the real status of the industry. Competing to define the current cloud game market as a sinking market, thinks that it is more appropriate to look for the cloud game industry “Netflix” is to find the “words of the cloud game industry.”
Two great gangs for cloud games
The existing cloud game makers in China are roughly divided into two groups: one is based on the X86 architecture (PC side); the other is based on the ARM architecture (mobile side). They solve PC game cloudization and mobile game cloudization separately.
The former representative companies are Activision Cloud Technology (Gale Cloud), Dalong Information Technology (Cloud Computer), Shunwang Technology (Shun Net Cloud Computer), and the latter have micro-computing interconnection (red-finger cloud mobile phone) Haiyu Yunxiang Technology is called Haimayun (Jiyoushe).
Tencent and Huawei have layouts on both tracks. Tencent’s CMAtrix focuses on mobile games, and Tencent is the main game. Huawei’s cloud computer is dominated by PC games, and cloud games are the mainstay of mobile games.
