In the current mobile phone market, it is not easy for Jin Li to want to make a comeback.
Golden seems to be resurrecting a little.
In December last year, Gionee’s mobile phone was ordered to go bankrupt. On September 2, after eight and a half months of the bankruptcy of Gionee, Gionee Mobile announced on its official public account, launched a new machineM11 and M11s.
The M11 and M11s launched by Jin Lixin are two thousand yuan machines. The official public account of Gionee Mobile has disclosed most of its configuration and design information in detail, but has not announced the price and time to market.
The configuration uses a 6.3-inch 2.5D water drop full screen, 4000mAh power, 6GB+128GB memory, and the rear fingerprint is unlocked. The processor is not described. Overall, there is a lack of obvious highlights and selling points compared to the 64 million rear-camera Redmi Note 8 Pro and the glory 9X with a forward-looking look.
However, this phone is released in this low-key way, and its biggest significance is to tell the market that Jinli is resurrected. However, as of now, there is no mobile phone on the official website of Gionee Mobile.
Golden mobile phone was established in 2002. It is a fossil-grade domestic mobile phone manufacturer. It has set foot in the mobile phone business in the era of functional machines. The Chinese intelligent machine era reached its peak in the early stage. It is the “China Cool Alliance” (Zhongxing, Huawei, Lenovo, A giant in the era of Cool. However, with the rise of Huami OV, the market share of Jinli Mobile has been declining. In 2018, the founder public money gambling, debts of 20 billion, the company eventually went bankrupt.
But Jin Li did not give up on the mobile phone market. According to AI Finance News, Lu Guanghui, the second largest shareholder of Jinli Company, organized a roundtable meeting for agents from several provinces across the country, hoping to reinvigorate everyone’s confidence and re-do it. The conference site also stands for “gold quality, standing in the world.” “The slogan.”
However, in the current mobile phone market, Kim Li, who is mainly engaged in low-end and mid-range mobile phones, is not an easy task to make a comeback. In general, Huami OV Apple has divided the domestic 90% share. Even the head manufacturers such as OV and Xiaomi are under pressure from Huawei to squeeze share. Second- and third-tier manufacturers can only strive to survive. At the same time, the 5G mobile phone tide is gaining momentum.Jin Li is now re-entering the mobile phone market, and it is difficult to catch up with the first wave of 5G.
The offline channel where Jinli’s original advantage was located was also divided by other vendors after the bankruptcy. 20 billion in debt before the loss of the offline channel, Jin Li wants to break the bureau, can only cut in from the line, open the low-end market with cost-effective, but this is not the director of Jin Li.
But in any case, Gionee is alive again, and it is a bit of hope for his creditors.
The head map is from the official website