Pre-employment education/vocational education faces the problem of user loss and continuous customer acquisition due to the particularity of its service categories. Most of these companies have very poor repurchase status, and on the other hand, service effect and repurchase behavior There is a paradox.
It is learned that the college student job search service platform “joining a job” has recently completed a million RMB A round of financing, led by Maoming Capital, and investment and investment. This round of financing is funded by multiple whale capital as financial adviser, financing will be used In the layout of school cooperation and content development. Previously, I had been involved in a job search for 10 million Pre-A rounds of financing.
The job search was founded in 2017. It mainly provides a more professional and systematic employment guidance service through the mode of co-constructing the studio with the college employment office, and provides more in-depth campus recruitment services for the company. It is reported that the platform covers all year-round students from the first year of the year. At present, there are cooperative schools in Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou, Wuhan, Chengdu and Anhui.
Yuan Zhenhua, founder and CEO of job search together, seems to have problems such as lack of workplace knowledge, confusion about the future, job hunting skills and lack of basic professionalism, which ultimately leads to high employment pressure, low employment rate, and recruitment. High cost issues.
In response to the pain points faced by college students in the internship and employment stages, they have developed two products, namely, “Maverick Internship Program” and “Job for Private Education”, from career orientation, job search skills, basic vocational skills, and industry depth. Provide students with advanced job search services in terms of exploration and job skills. At present, the number of paid Mavericks has exceeded 4,000, and the number of job-seekers has reached hundreds.
In the form of products, a variety of teaching methods, including online video lessons, 1 pair 1, 1V6 small class live class, 35 line under-class class, and so on.
For the next development plan, Yuan Zhenhua said that in the future, together with the job search, he will continue to deepen the existing core cities, complete the school share of more than 70% in the core cities within one to two years, and join the third- and fifth-tier cities. Cooperation. At the same time, together with the job resources of the school, we provide school-enterprise cooperation services.
With regard to this round of financing, Yang Kun, a partner of Maoming Investment, said: “With the industrial transformation and upgrading and the acceleration of artificial intelligence in all walks of life, there is a huge opportunity for new vocational education. The job search service for college students is 20 million. In the blue ocean market, with the increase of employment pressure, the demand for pre-job training is very large, but the current penetration rate is very low, and the product form is single. With the increase of social attention and more market-oriented professional institutions, the subdivision track faces Take off, there are dozens of room for growth in the short term.”
Multi-Whale Capital believes that: “Pre-employment education/vocational education is faced with the problem of user loss and continuous customer acquisition due to the particularity of its service categories. Most of these companies have very poor repurchase status, and On the other hand, there is a paradox between service effects and repurchase behavior.Under such circumstances, how to scale up customers and continuously optimize the cost of obtaining customers is an important issue. Through a deep job of binding and cooperation with the college employment office, the job seeker has occupied the entrance of the student end, and the marginal cost of getting customers has been continuously reduced.