After 85, the enthusiasm is the highest, and urban fashion hipsters have taken the lead.
On August 5th, China’s first 5G mobile phone ZTE Tianxing Axon 10 Pro 5G version was officially launched, priced at 4,999 yuan, online Jingdong and offline Suning for the “national first single 5G mobile phone sold” grabbed a red eye. On August 16th, Huawei’s first 5G mobile phone Mate 20 X 5G version was officially launched, priced at 6199 yuan, the spot was quickly snapped up on the first day of sale, and the major e-commerce platforms were sold out in less than a minute.
In addition to the two 5G mobile phones that have been officially sold, Samsung, OPPO and VIVO have also released 5G mobile phones, and smartphones have officially entered the 5G era. The first 5G mobile phone sales date has passed more than 20 days, and the big data launches the “5G mobile phone first user portrait report” to uncover the mystery of the first batch of 5G mobile phone users.
Male users prefer to pursue technology trends, accounting for 55.1%
5G mobile phones accounted for 55.1% of the first users, and women accounted for 44.9%. In the pursuit of technology trends, male users are slightly ahead.
The enthusiasm for buying 5G phones after 85 is the highest, with users accounting for 64.9%
25~34 years old users accounted for 64.9%, which is the main force of the first batch of 5G mobile phones. The proportion of users aged 35 to 44 is second, and the proportion of users over 45 is the lowest, at 3.6%.
The first batch of users are mainly distributed in a second-tier city
The big data shows that the first users of 5G mobile phones have the highest penetration rate in the first-tier cities, followed by the second-tier cities. Compared with the third- and fourth-tier cities, on the one handThe economic strength of urban users is stronger. On the other hand, the construction of 5G networks in first- and second-tier cities is faster. At this point in time, most third- and fourth-tier cities are still on the sidelines.
The middle-income class accounts for up to 95.9%
Among the first batch of users using 5G mobile phones, the middle-to-high-end consumer groups accounted for the majority, with medium-sized consumers accounting for 40.0% and higher-level consumers accounting for 55.9%. For ordinary consumers who do not need to change their machines, the current price of 5G mobile phones, plus the cost of 5G packages, is still a small expense.
The above findings show that the first batch of 5G mobile phones are mostly male and young. Such a group of tech hipsters, which city are they located in? What do they like to play and what do they usually play? Pushing big data takes you one by one.
Shanghai Beijing is a sacred place for technology and men, accounting for nearly 60%
Among the first major users of 5G mobile phones, 29.5% of users came from Shanghai, 29.1% of users came from Beijing, followed by Shenzhen, Guangzhou, Chengdu, Shanghai and Beijing, which are well-deserved technology and men.
Technology is also a fashionista
How fast is 5G? “Mobile download APP, it is too late to see the progress bar; the video on each platform, the progress bar is dragged, just like the already cached video.” When everyone is still keen to discuss the 5G speed, the technology boomers The live video has been swiped up with a 5G phone. According to a big data show, in the video app, the top 5 active TGI rankings except for everyone’s movies and TV, the other are sports live APP. (TGI index, the ratio of the activity of an APP in a specific group to the activity of the APP in the whole population. If TGI>1, it indicates that the activity of an APP in this group is higher than the overall average.)
Do you think they are simply a group of straight men who love sports? No, no! In fact, they have money and tide. In the shopping app, the active preference of the temple library luxury app TGI is as high as 6.5, and the poison app of the man version of the small red book is also ranked fifth.
Follow the car and watch movies in life, the game prefers to run karts
What kind of preferences do you have in your life like this group of tech fashion hipsters? According to a big data, they not only have cars, but also car-loving apps, such as the car maintenance car, the home of the car, and the car home. The active preference of Tuba is 8.2. In the game app, The highest active preference is to run a go-kart with an active preference of 5.3.
From the current user image data of 5G mobile phones, the use of 5G mobile phones is still a small group of people. They come from first- and second-tier cities, have a stable income, and pursue a refined and fashionable life. As smartphones enter the 5G era, users compete for battleIt will be a new battlefield that every mobile phone manufacturer has to face.