Would you spend 650r to buy a plate to see 4 episodes of JOJO?
Editor’s note: This article is from WeChat public account “Citrus Game” ( ID: shanguogame), author Hypnosia VX5.
In recent years, Japanese game publishers have frequently launched high-priced games in Steam in the country. For example, in the first two months, SQUARE ENIX issued the “Eight Party Traveler” Steam version, the national price benchmark against the standard of 60 US dollars, caused a lot of controversy; earlier, “Neil: Mechanical Era” pro-sale suddenly increased prices, become The next hot topic in the next six months.
What is the reason for the Japanese game publishers to pay high prices in the country?
How high is the price of the Japanese factory?
In order to answer the above question, I first made a small statistic:
Put a list of interested games, including 15 Japanese factory-issued games, 8 European-American games, 10 independent and medium-sized games, and then record their RMB, JPY, and US dollar prices; Then, based on the price of the US dollar, record the degree of deviation of pricing in different regions; finally, sort by country price reduction rate to make a table.
The sample size of this statistic is not large, and the game is also selected according to personal tastes, which is not enough to reflect the overall status of the industry. But at least, according to this table, you can see which publishers are the most fierce.
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The results show that the least profit is really the few Japanese factories. Looking at the low price reduction rate in the country, I couldn’t help but tighten my wallet.
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Reduction rate of national price relative to the price of the US region
Kill la Kill -IF is at the top, Arc System WorksIndicates that 60 US dollars is not allowed;
There are some resentful “Neil: Mechanical Era”, “Eight Travelers”, “Three Kingdoms 13”, “Tomb Raider: Shadow” and other games, SQUARE ENIX, KOEI TECMO They are only willing to provide 20% discount, 10% discount;
The more unexpected is that “Street Fighter 5”, “Resident Evil 2 Remastered Edition”, “Monster Hunter: World” are also ranked in the top ten, Capcom said that you can only be 30% cheaper.
For comparison, I listed the entire ranking:
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Well, after reading this, I took a sigh of relief in my wallet.
First of all, European and American publishers are mostly profitable. Even if you don’t follow Steam’s national guide price, you can at least 30% discount to the US price. CDPR’s “2077” is the most “extraordinary” European and American publishing game on the list, and it has a 30% discount. Recently, European and American publishers and “War Machine 5” have not sold 249 Yong Jiang 163 festive operation.
Secondly, all indie games are popular to sell the dollar price by half. The Europeans and Americans issued “Katana Zero”, which sold the price of the US region and got the price of the country. The “Touhou Luna Nights”, “NEKOPARA Vol.3” and “Oriental Zhuzhu Zhuan” issued by the Japanese also followed the price of the US region. Sell.
Finally, not all games from all Japanese publishers are priced “noble”. For example, From Software’s “Dark Soul 3” and SEGA’s “Comprehensive War: Three Kingdoms”, the pricing is basically consistent with European and American friends. Some small and medium-sized games, and some years of cold meals, such as “STEINS; GATE”, even if they are responsible for Japanese publishers, will be relatively cheaper.
The above simple statistics confirm the feeling that everyone has always been. For medium and large commercial games, the pricing scheme of Japanese publishers is somewhat…mave.
“Reducing -30% against the dollar price” is like a watershed. Many European and American publishers and small and medium-sized manufacturers have taken a side and actively responded to Steam’s low-price zone guidance price to provide benefits to national players. Many Japanese publishers who have a good home base have chosen to go the other side and stick to the 30-fold bottom line. The business has drawn a clear line.
How is this puzzling high pricing strategy formed?
The legacy of the high pricing era?
First, I