The e-sports industry needs female fans, but many “indigenous peoples” in the e-sports circle do not think this is a good change. The reshaping of the rules seems to be unavoidable.
Editor’s note: This article is from WeChat public account “Drug” (ID: youhaoxifilm),文| 江宇琦,Edit | Shi Yidong.
“I don’t think that one day the women’s toilets at the eSports competition will be lined up, but they are still very long!”
Recalling his recent experience of watching the game on the spot, a senior LOL female fan sighed at the drug smack (WeChat ID: youhaoxifilm). In the stereotype of the public, watching the e-sports competition, going to the Internet cafe to play games, and quarreling in the game bar, seems to be the patents of the boys, it is difficult to get the girl’s love and recognition. However, the fan told the drug lord with his own experience. More than two years ago, “there were a lot of girls on the esports competition.”
More and more female users and female fans have long been visible to the naked eye in the entire e-sports ecosystem. According to a survey released by market research firm Interpret, the number of female viewers in the Q4 Global E-sports Competition in 2018 reached 30.4%, but in 2016 it was only 23.9%.
In China, many women’s powders at the e-sports competition can’t be described as “a lot”.
In the semi-finals of the two LPL (LOL China Mainland Professional League) that ended last weekend, because the popular team RNG and FPX played, although the competition venue is located outside the Beijing Fifth Ring Road, the ticket is still difficult to get a ticket. . A female fan who watched the two games told the drug lord that as early as one and a half hours before the start of the game, many fans queued up outside the venue to wait for supplies, especially on the day of the RNG match. At the most, the scene of the aid was “very spectacular.”
A spectators lined up before the semi-finals
The entire e-sports industry continues to grow, and the expansion of the female fans in the e-sports competition not only makes the scene more lively, but also makes the tickets more difficult to grab.It has promoted the development of the entire industry.
The surveys published by Penguin Zhikuo, Gamma Data, IDG and other data agencies show that the proportion of Chinese women’s e-sports consumers in 2015-2018 has increased from 19% to 43%, and women pay in games. The willingness is on average 31% higher than that of men, and the enthusiasm of the Internet is higher. The strong consumption power and influence make the team and game operators more and more fan-operated, and female fans can be described as an indispensable part of the industrial ecology.
But the drug lords found that the addition of these “non-traditional e-sports fans” is also impacting the entire e-sports circle, the power structure and discourse system that was originally built around men, because of the perspective of men and women, expression of appeal The difference often leads to different opinions on the same problem and phenomenon. The different words and deeds of female fans often conflict with the inherent “e-sports culture”.
When more and more female fans introduce the rules of the rice circle into the e-sports circle, using the forms of appraisal, anti-black, and list to reshape the “chasing rules” of the e-sports circle, ” “Small friction” has gradually evolved into a “great conflict”. In recent years, due to different ideas among various fan groups, the squabbling and cyber violence caused by it has become more frequent, and these conflicts have been amplified and even evolved into platforms. The opposite sex between men and women.
The reshaping of the rules seems to be unavoidable.
Female Powder “Invasion” E-sports Circle
In 2016, the Dota2 Winter Contest was held in Shanghai. At that time, Dota2’s girl Xiaoyuan (a pseudonym) had been playing for two years. Out of curiosity, she and her friends came to watch the event. “The atmosphere at the scene was superb, and I suddenly slammed into the pit.” Xiaoyuan told the drug lord that from the three years after that, she had not been absent from all the Dota2 offline events held in Shanghai.
2018 Dota2 Winter Tournament
Different from Xiaoyuan, before this summer, the small orange (a pseudonym) as a variety artist is living around overtime, raising cats and chasing stars. He has barely touched LOL, the rules of the game and e-sports. The circle is nothing more than knowing. However, because she had occasionally watched a few LPL games in her cousin’s home, she was attracted by the players and the competition mechanism. She suddenly became interested in this strange event and began to understand e-sports from various channels.
After a few days of contact, Little Orange not only took the initiative to pay attention to the event, live broadcast,