Big Red Pages
Editor’s note: This article is from WeChat public account“Spicy Entertainment Investment” (ID: malayutou001), author Wen Dong.
Domestic pork prices have risen for more than half a year, breaking through a pound of 30 pieces, setting a record, but a “pig” from the UK can be said to have created a myth.
The most expensive “pig” in history was born: On August 23, the Canadian parent company Entertainment One (“eOne”), which owns the British cartoon “Pigpe”, was sold to American toy manufacturers for $4 billion. Hasbro’s wholly-owned acquisition, equivalent to more than 28 billion yuan.
Page is a culturally empowered “pig” that has become a “myth” in the eyes of many animation companies: a company sold 28 billion for an animated cartoon “Pigpe”, which is equivalent to three lonely Huayi Brothers market value!
There are stories behind myths.
eOne’s “Pig Feeding History”
“Little Pig Page” was born in the British animation studio ABD. The founders are three old uncles who love animation creation: Astley, Baker and Davies. In 2004, they went to the BBC with the idea of Piggy Page, but they took a closed door and later found the Channel Five and Nick Jr channels. Finally, the animation was first broadcast on Channel Five.
Little pig pecs as a British preschool TV cartoon, the story revolves around her happy experiences with her family, humorous and interesting, to promote the traditional family concept and friendship, the broadcast has achieved a good response, so ABD Start planning the next series.
The founders of the three dedicated content creations were not specialized in the commercial distribution of animations, so the distribution company Contender Entertainment Group was responsible for promotion and business cooperation. But until 2007, smallPig Pecs is only famous in the local area, and the turning point that really makes it to the peak is 2007 and 2015.
In 2007, Pig Peggy met the most important “elegant” eOne since its birth.
eOne, a Canadian company founded in 1973, started out as a music record and later expanded to distribute film distribution, television and music production, and home entertainment products worldwide. After 2000, eOne has built a distribution network around the world, and later the film “The City of Philharmonic”, Spielberg’s “Dream of the Dream”, and “The Eye of the Sky” have been released globally. eOne’s participation.
In 2007, eOne acquired the Contender Entertainment Group, a publisher of the Pig Peggy, for $97 million, and the business cooperation of Pig Peggy was backed up. eOne is willing to bring this cartoon to the world, but negotiate with the founding company ABD in advance to take part in IP copyright and future revenue. Under the operation of eOne, “Little Pig Page” began to become popular in the world. In 2014, it has been broadcast in more than 100 countries. Page has become a star in the hearts of children all over the world.
In 2015, the success of Piggy Pages allowed eOne to acquire a 70% stake in the production company ABD for £14 million and to increase control of this IP to 85%. The Piggy Page series will be produced by ABD in the future, while eOne is fully responsible for market development and making money. In this year, Pig Peggy also ushered in another milestone in development – entering the Chinese market.
With a good global reputation and eOne’s film distribution status, Piggy Page successfully entered China and landed on China’s CCTV Children’s Channel in September 2015, then landed in iQiyi and Youku in October. The total amount of play is more than 13 billion, which is far more popular than the Pleasant Goat and Big Big Wolf. At the same time eOne began its usual business operations, especially in the area of home consumption.
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