“Mathematical thinking” entered the head battle.

It was learned that the mathematics thinking enlightenment education brand “Pea Thinking” has recently completed hundreds of millions of RMB B rounds of financing. The financing was led by New Oriental Group and New Oriental Industrial Fund, and the Himalayas, DCM, and Innovation Workshops were also invested.

From July last year to May this year, peas thought for 11 months, increasing monthly revenue from 300,000 to 28 million a month, and continued to grow, with the introduction being the largest share. Get the source of the customer. This also verifies two things: 1) the demand for the mathematical thinking track is real, the market is large enough; 2) the pea thinking operation and growth strategy works well.

More specifically, the current product, channel and operation of pea thinking are:

  • Products: The live class is the core of the entire curriculum system. The AI ​​recording course is used as a teaching aid. It can be used for students to make up classes and to fill in the gaps in knowledge points.

  • Channel: E-commerce, delivery, push, community and other multi-channel parallel. Taking e-commerce as an example, Pea Thinking and Big V Store have signed a deep channel cooperation in mathematical thinking.

  • Operation: Considering the special nature of small class scheduling, pea thinking users can start classes within 2 weeks after enrollment, and the full class rate reaches 93%. The high-skill rate also benefits from the modular design of pea thinking: pea thinking is divided into knowledge points according to graphics, logic, space, etc., and each two-week course is designed as a module, so each new class can support users to transfer classes. . When learning the high-level part of the same knowledge point, the teacher will also help the child to review the knowledge points to ensure that the course is moderately difficult and the children are not able to attend classes. At the same time, the pea thinking service system is equipped with the model of “community operation service + teaching assistant teacher”, which helps to further enhance the user experience.

On the team side, the current team of pea thinking has expanded to 2,000 people. Yu Dachuan, co-CEO of pea thinking, said that the balance between controlling the growth rate and the human effect will be a pea thinking. The focus of the next phase.

Process automation is the key to operations. The management tools and systems inside pea thinking are all self-study, and open up data and processes, such as user management system, from peas, contact, communication, transaction, class elimination, feedback, etc. have complete data records, responsible People can clearly understand each user’s life cycle and purchase actions; for example, teacher management system, lesson preparation content, knowledge point display program, course focus, after-school follow-up, etc. are also reminded and recorded by the system, and finally structured Data feedback to teaching and research.

After this round of financing, New Oriental andPea thinking will have more cooperation in the company management and teacher training system. Mr. Yu Minhong believes: “As the fastest growing brand of the track, the development pace of pea thinking for many years of polishing and rapid outbreak is in line with the expectations of investors for quality education products. This healthy development model also makes New Oriental look forward to it. Next, we will cooperate with pea thinking in multiple dimensions to bring better mathematics thinking education to Chinese children.”

Himalaya is a content-paying platform with 15 million educational users, which is also helpful for pea thinking and growth. The head of the strategic investment in the Himalayas, Tang Da, said: “The mathematical thinking market after the young connection has a large imagination. As a business co-investor, Himalayan will cooperate with Pea Thinking in the multi-product form to create a Chinese mathematical thinking head brand.