The “chain reform” project should not blindly worship technology, and the inside should consider the economic and sociological significance outside the blockchain technology.
Editor’s note: This article comes from the strategic cooperation blockchain media “Odaily Planet Daily” (Public ID: o-daily, < a href="https://download.odaily.com/">APP Download)
Author | Huang Xueyu
Edit | Lu Xiaoming
Five years ago, “Internet +” struck, and many traditional companies that dared to innovate used the Internet to regain their lives.
Now, the Internet has entered the second half, traffic dividends have passed, and the cost of customers has increased sharply. It is extremely difficult to compete for stocks. On the main track, there are already huge gatherings and heavy forces. Newcomers need to find a way to break through.
“Blockchain+” may be a breakthrough.
According to experience, CEO of Yi Tang Data, Zeng Xi, judged that in those industries with huge heads and even oligopoly, small and medium-sized enterprises will carry out “blockchain+” transformation, and innovation from economic models may win a headwind Opportunity.
What can traditional SMEs grasp?
Yi Tang Data, a service provider that has transformed from a traditional financial technology enterprise to a B blockchain service, has handed over 42 good answers in the one-and-a-half-year chain reform practice.
SMEs improve customer efficiency through chain reform
In October last year, Mumu Technology aimed at the extensive market gap in the operation of traditional franchise service providers, and launched a team of 10 people, hoping to use innovative and in-depth services to improve the efficiency of the industry.
However, in the competition for the brand to join the competition, Baidu, 58 and other giants have almost divided the industry upstream and downstream. Therefore, the beginning of the Mu Mu performance is flat, less than 20 new investment shops a month.
Afterwards, Mu Mu carried out a “blockchain+” transformation of his own system. Eight months after the “chain change”, Mu Mu’s monthly franchise stores gradually increased to 100, and the total number of franchised stores exceeded 500. Another well-known brand has taken the initiative to seek cooperation, such as the coffee brand Polarcafe made by Jay Chou and Mrs. Crab, who is endorsed by Huang Xiaoming.