E-commerce live broadcast is the mainstream of this year’s way of cooking ~
In the Internet companies have been strong transformation to prepare for the use of e-commerce to realize today, e-commerce Red Sea how much channel traffic can be divided? Everyone is saying that business traffic is at its peak. However, Li Jiaqi, who sold 5,000 red waists in 3 minutes, and Wei Ya, who sold more than 500 million yuan in 618, are still refreshing their sales records.
There is no doubt that live with high stickiness and high conversion rate has become the strongest cargo artifact for e-commerce.
At 15:30 on June 18, Taobao Live announced that it had driven 13 billion transactions and completed the small target set before 618. The traffic pool of e-commerce live broadcasts continues to expand, and the sooner you enter the market, the more you can get more benefits.
However, if you want to enter the e-commerce live broadcast, you must have many questions:
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There is no traffic at the beginning of the live broadcast, what should I do?
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The red traffic on the live broadcast network is guaranteed. Is there any space for the anchor anchor?
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The product is very good. Why is the sales volume not rising on the big platform?
How to find a way to sell goods suitable for your own products, and break through the diversified ways of selling goods?
The opening ceremony specially invited the person in charge of Taobao live–Zhao Yuanyuan, the former head of Jingdong business product operation, and the former Netease senior selection channel manager – Yuan Ye, When the double eleven is coming, for each Large merchants and brand owners deeply reveal the operational focus of Taobao Live and the full strategy of gameplay and traffic realization.
Beijing Field | Last 3 days, click to get to know>>> https://dwz.cn/rfrbRCCL
01
How to catch the bonus of Taobao Live?
Compared with fast hand, vibrato, mushroom street, Netease koala, Taobao live broadcasts the top spot of e-commerce live broadcast with a strong live supply chain.
According to the data of 6.18 E-Commerce Report released by QuestMobile, nearly 3% of the traffic of Handao App was harvested by Taobao. At the same time, nearly 80% of the live online shopping population compared with the mobile net average. Ability is at a medium to high level.
According to Zhao Yuanyuan, the person in charge of Taobao Live: The average daily life of Taobao Live’s head users in Taobao live can be close to an hour, and it continues to improve, and the number of users has maintained rapid growth. Conservative estimates for the next three years, Taobao live broadcast will drive the turnover of 500 billion.
In the future, what fun games will Taobao live have? How to use micro-Amoy, store live to create private domain traffic? How can merchants and people achieve higher revenues and growth by leveraging the fast-growing platform? Today, how to build your own IP in the emerging e-commerce network? Tao Yuan live director Zhao Yuanyuan will be closed for the first time to analyze the Taobao live e-commerce business in the end how to do?
02
E-commerce is becoming the ultimate choice for Internet products to be realized
Sometimes there are some operations complaining: “I have done a lot of activities and used a lot of operational methods. Why is it still difficult to explode? As traffic becomes more fragmented, tens of thousands of different scenarios, spaces and time are split. The traffic channel of the meter puts forward higher requirements for the user’s consumption experience and the product experience itself.
The former Jingdong merchant product operation manager and former NetEase senior selection channel operation manager Yuan Ye summarized a set of coping strategies. He said: The new traffic characteristics need to be full channel, Big community, decision intervention, single point trial, content storyization five strategies to deal with.
Users have a decision-making process for everything, from product contact, interest, to detailed understanding, to formation and transformation, and finally willing to share. How to sell well in a self-contained closed-loop channel is a question that every operation needs to think about.
Qualified e-commerce operations will purchase traffic and promote conversion; powerful e-commerce operations will have trend and strategic analysis, and follow up in time; and top e-commerce operations will start from the first user and start brand building. Belong to your own private domain traffic, both public and private domain traffic.
Opening specially invited the former Jingdong merchant product operation manager and former Netease senior selection channel operation manager – Yuan Ye, starting from the e-commerce operation, sublimating into the Internet brand building, landing to the product flow Change the reality, use the time of day to talk about the full link of the e-commerce operation.
03
How to make money with e-commerce live delivery
There is a set of traffic monetization methodology and e-commerce live play method
This year’s big coffee closed course, Kailu specially invited the person in charge of Taobao live–Zhao Yuanyuan, former Jingdong business product operation person in charge, former NetEase strict selection of senior channel operation manager – Yuan Ye, closed door to share Taobao Live gameplay and e-commerce flow monetization strategy, prepare for the double eleven!
Course topics:
Taobao Live’s gameplay reveals and traffic flow full strategy
Beijing Field | September 7-8
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