Is it difficult to play the game e-sports? Focus on lowering the threshold of user identity
Editor’s note: This article is from WeChat public account “Entertainment Capital Theory /a>” (ID: yulezibenlun), the author of the city tour ten generations Leba.
Hip, hip-hop, basketball… In recent years, variety shows have become a barometer and a vane of youth culture, and the boom of an industry is bound to be accompanied by the variety of variety shows.
E-sports is one of the best.
According to the “2015-2019 China E-sports Market Forecast and Forecast” report issued by the China Business Research Institute, the market size of the e-sports market will reach 10.35 billion in 2019.
With the continuous expansion of the e-sports industry chain, the expression of content has become more and more abundant, and the game e-sports variety has become a part of this chain.
In the past few years, a variety of e-sports variety shows have appeared one after another, some are to make e-sports into a talent show, and some will make the game scene into a real scene, real-life competition.
From the e-sports competition and live broadcast of the game to the more entertaining and popular variety market, the birth of the esports game variety is itself the embodiment of the e-sports circle;
On the other hand, the e-sports variety itself is also facing the test of breaking the circle – this test is even more severe than the test of any other vertical theme variety.
This stems from the fact that e-sports itself is difficult to visualize and has the characteristics of understanding barriers.
For this industry problem, the game star interactive reality show “WeChat game produced by WeChat game and banana game:
Add a friend, try to give your own solution.
“WeChat game:
Adding a friend” breaks the limitation of a single game, and each game changes its game and promotes the game;
At the same time, it avoids the monotony of content that only presents competition or only presents entertainment, and integrates daily game discourse into program settings, which opens the door for new exploration of game e-sports.