Tencent’s third blessing of sales and easy cooperation, in-depth cooperation initial landing
On September 5, sales easy announced the E-round 120 million US dollars financing from Tencent Investment, for the current domestic The largest financing in the CRM track. Previously, Sales Yi had received investment from Sequoia Capital, Jingwei China and other institutions; in January 2017, it received a 280 million RMB D round of financing from Tencent, and in 2018 4 In the month, it won Tencent’s D+ round of Tencent.
The reason for Tencent’s continuous blessing of sales is that the founder and CEO of Sales Easy, Shi Yanze, said that “connection” is a common term in the mission of Tencent and the sales company. On the enterprise side, sales can help enterprises connect with customers and realize The efficiency is improved; on the consumer side, Tencent has a deeper understanding. The combination of the two parties, will provide enterprise users with a full-chain digital solution to help enterprises connect internal departments and external distributors, service providers, terminal equipment and users to open the entire value chain.
In addition to doing 2B customer-oriented sales and easy CRM (customer relationship management software), Tencent also continued to raise the retail CRM such as Zanzi and Weimeng. For Tencent’s logic of continuous betting on the CRM track, after talking with industry entrepreneurs, Tencent believes that in addition to financial investment in CRM software companies, Tencent is increasingly value its role in the fine-grained operation of user traffic. It’s not Tencent’s expertise for application-level CRM, which is more biased toward internal process management than sales. However, in the process of Tencent’s transition to the industrial Internet, more and more attention will be paid to the strategic significance of enterprise software.
The cooperation continues to deepen, sales can be combined with Tencent’s connectivity to launch a “customer digital platform”, and will further leverage Tencent’s capabilities to open and connect omnichannel in the future
In 2018, Sales Easy began to use WeChat and small programs to connect dealers, devices and end users in some customer application scenarios. In May of this year, Sales and Tencent released a joint product – —Customer operation cloud platform, which is the integration of Tencent’s terminal marketing and service capabilities and sales easy CRM. Both parties provide enterprise customers with overall solution for customer operations. The sales “customer digital platform” launched at the Engage conference on September 5th is a reflection of the deepening of cooperation.
Shi Yanze introduced that as a one-stop platform for sales from marketing to customer to service customers, the “customer digital platform” should include the Engage Suite.The layered products also include basic services and facilities such as PaaS and IaaS, as well as third-party cooperation ecosystem. This comprehensive integration from the underlying architecture to the front-end port is to solve the problem of high cost and difficult iteration for enterprise self-development. And the dilemma of the “chimney” data islands brought by the business units.
The “customer digital platform” will take advantage of Tencent’s AI, big data, DMP, call center, QQ channel and enterprise WeChat, and will be able to open through the full connection channel in the future. The enterprise back-end supply chain and front-end demand chain are connected with external partners and customers.
Before this round of financing, sales have also made important breakthroughs in customers. After successively winning large-scale customers such as ICBC, Shengu Group and Shanghai Electric, This year’s sales have acquired orders from Lenovo Group, which is regarded as a milestone in the service capabilities of large customers. Before the cooperation with sales, Lenovo has been sourcing software from foreign manufacturers. The power of this replacement is optimized for the cost from Yunhua, and the other is from the high sales. Development efficiency and service.
Test PaaS can be referenced in two dimensions, one is to test the size of the customer of the product service, and the other is to check the number of industry solutions that ISV can replicate
Sales is believed to be Lenovo’s recognition, reflecting the company’s ability to support the complex business needs and technical challenges of large groups at the PaaS level. Sales has been developing the PaaS platform since 2015, and this year is the fifth year. In 2017, it recruited technical talents from Silicon Valley and increased investment in PaaS. Today, there are hundreds of millions of investments, and more than half of the company’s 200-person product development team is focused on the PaaS platform.
Although sales are beginning to lay out PaaS in the early days, in reality, this is not a planned business route. The company is challenged by the personalization of demand for large customers in the service, which has forced its investment in PaaS. From 2016Since the beginning of the year, Shanghai GM has started to use the PaaS platform in the early days of sales. At present, 75% of sales revenue is from PaaS-based flagship products.
The Easy PaaS platform has three service models, and the main users are selling internal sales. Development, customer R&D personnel and integrators, third-party ISVs. Compared with functional enterprise software such as finance and manpower, CRM products have higher requirements for understanding and adaptation in the industry due to the huge difference in customer needs of different industries and different scales.
Working with industry ISVs enables sales to quickly create solutions for the industry in different industries. Shi Yanze gave, for example, Sales once customized a set of CRM solutions for a vertical industry leader. Later, when this set of industry CRM was applied to enterprise customers in other industries, the reuse efficiency was high due to similar user scenarios.
Salesforce’s impact on the CRM industry remains to be seen, China’s head manufacturers are staking
In July of this year, Alibaba and the global CRM benchmarking company Salesforce reached a strategic cooperation. The former has channels, the latter is leading in product technology. As soon as the news is announced, many people believe that domestic CRM vendors will face strong competitors.
However, Salesforce also faces challenges such as localization in the Chinese market. For Salesforce’s US headquarters, priority may be given to the procurement of branches of Fortune 500 companies in China. But for other customers in China, Salesforce’s prices and services may not meet the expectations of these companies.
On the other hand, Tencent’s SCRM vendors six degrees and (EC) were also completed this year. A new round of financing. The same is true for CRM, EC and sales are different. The former mainly uses real-time communication tools to precipitate and manage customers for sales, while the latter makes it heavier in internal processes and has a higher level of customization.
In addition, Baidu is also launching the Love Fan CRM Open Platform recently, relying on Baidu’s traffic andTechnology, providing marketing and sales service process management for enterprises. The cooperation, investment or self-built platform of domestic Internet companies and CRM vendors reflects the trend toward the expansion of refined operations after the traffic dividend peaks. As a direct conversion and precipitation tool for CRM, CRM has become an important area for the giants to compete for layout.