To some extent, Edison Chen and Luo Yonghao are idealists who indulge themselves in the world.
Editor’s note: This article is from WeChat public number “The Chief Figures” (ID: sxrenwuguan), author Jiang Feng.
01
Luo Yonghao, who is involved in e-cigarettes, is obviously not the same as Luo Yonghao who is a hammer.
Operating the mobile phone company seems to have consumed his feelings and idealism. He needs a successful business to repay the debts, economics, and spirits of the past few years.
Selecting Chen Guanxi as the spokesperson for Ono’s e-cigarette has become an important step in his plan to succeed.
The news was first released in April this year. He said in Weibo that he is going to find a group of celebrity spokespersons in the second half of the year and expects this person to be different from pure fresh meat. Among them, he mentioned the names of Park Shu and Edison Chen.
Edison Chen became the final candidate. On August 27, Luo Yonghao announced the news with three consecutive high-profile microblogs, saying that he cooperated with Edison Chen, and he and former president of Hammer Technology Peng Jinzhou have always dreamed.
“Wild” became the point of contact between this entertainment star and e-cigarette. In the commercial copy filed by Edison Chen, there is an unruly wildness:
“I am Edison Chen. I have traveled a lot, including detours. I have met many people, including some very bad people. I have experienced many things, including some very bad things, but I am still very Happy, because I am still me, or myself, some people say that I am wild, in fact, no, maybe a little bit, not so wild, Xiaoye just fine.”
Detours, bad guys, bad things… When these words are spoken from Edison Chen’s mouth, many people’s memories are evoked. No need to over-package, no one will deny that Edison Chen is full of stories as long as he stands there.
The disgraceful turmoil of 2008 became a turning point in his fate from the first-line star to the abyss. Coincidentally, it was also in that year that New Oriental’s net red English teacher Luo Yonghao decided to give up this effort.He came to work alone, and he took a slightly ridiculous name for the new company:
“Lao and his friends Education Technology Co., Ltd.”.
After 11 years, these two men with different fate met because of e-cigarettes. One is the middle-aged fresh meat that the prodigal son turned back, a successful entrepreneur who has repeatedly defeated and fought, and they jointly knocked out the most complicated variation of this era.
There are many similarities in them.
In the “Kunlun War” between Jay Chou and Cai Xukun, Luo Yonghao was a counter-mainstream argument, bluntly saying that Fang Wenshan’s lyrics were written very badly, and he also “remembered” the comments of netizens under Weibo and greeted the netizen’s mother.
In the documentary filmed by Vice for Edison Chen, Edison Chen said that if the light machine can go back, “I don’t change anything.”
From “bad boy” to “bad uncle”, to some extent, Edison Chen and Luo Yonghao are idealists who indulge themselves in the self world.
They are always extremely confident. Even if these over-confidences are self-confident, they will cause great harm to them.
Since the end of last year, Luo Yonghao gradually separated from Hammer Technology and successively withdrew from the legal representatives of the four hammer subsidiaries, and then fully moved to the e-cigarette market.
In April of this year, Luo Yonghao joined the electronic cigarette brand Xiaoye founded by Peng Jinzhou and served as co-founder. Since then, he has been soaking in the electronic cigarette factory in Shenzhen almost every day, picking up smoke oil and researching hardware.
The consumer group he is targeting is still young, but the young man full of idealism from the hammer era has turned into an adventurous young man curious about e-cigarettes.
Luo Yonghao selected Chen Guanxi, which probably has the same sympathy, but more is for commercial purposes. In the semantics of young people, Edison Chen is an alternative “cool”. Incarnation.
This kind of coolness is completely consistent with the product character of Ono E-cigarette.
Old Luo is not stupid.
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On February 21, 2008, Edison Chen issued an apology statement in Hong Kong on the Yanzhaomen incident:
“I apologize to all the relevant ladies and their relatives for any injuries they have suffered. I am sorry, and I want to apologize to my parents because I brought them Pain.
The most important thing is that I want to apologize to all Hong Kong people. I sincerely apologize to you and apologize to you without any reservations.
I hope this event will educate everyone, especially young people, I think I am not an example for you to learn. ”
Subsequently, Chen GuanHe announced that “indefinitely” (indefinitely) exited the entertainment circle.
A questionnaire survey conducted by a newspaper in Hong Kong found that as many as 40% of Hong Kong primary and secondary school students had been exposed to indecent photos, and nearly half of them were circulated among friends and classmates.
On the other hand, it is more serious for college students to circulate each other about pornography. Many college students think that they have not been able to see all the indecent photos, and they will be “jokes.”
Someone said that Yanzhaomen replaced the physiology class.
A 15-year-old girl who has seen a photo shows:
“In a casual discussion of a group of innocent girls and ignorant teenagers, I feel that a junior high school girl who has seen photos of male genitals is really special.”
Later, people used to call Chen Guanxi a “Mr. Chen.”
This teacher is the benchmark against the teacher.
In the midst of the storm, Edison Chen has received two death threats and passed a period of fear and fear.
However, He didn’t change himself. Waiting for the opportunity to face the camera, the girlfriend around him is still changing, he is still continuing to wear cool, but more careful.
A handsome and impeccable face, coupled with a clever mouth, allows Edison Chen to easily break through the atrium of a girl. The close friend once commented on him: “When chasing a woman, he is very powerful and can see through the woman’s psychology. Knowing that they like famous brands, they buy a limited edition gift, and then send a high hat, boasting that the other is a princess, all the girlfriends think they are over the model. .”
Before the “Beauty Gate”, the flawless Edison Chen is the dream of 900 million girls.
After “Yan Zhao Men”, Chen Guanxi, who has experienced a hundred battles, has become the dream of 900 million boys.
In the Haidian District of Beijing, among the young people who are rushing to prepare for the country, Luo Yonghao’s charm is no less than Edison Chen.
In 2008, with the influence of Niubo.com, Luo Yonghao returned to the education industry and founded the Lao Luo English training institution. This is his second venture.
The failure experience of Niubo.com makes Luo Yonghao determined to strive to become a qualified manager and entrepreneur.
He has set a strategy for Lao Luo English: to provide a business training institution with value influences in the absence of problems in teaching quality.
It is obvious that Luo Yonghao still does not change the true nature of idealists.
This time, Luo Yonghao entered a crazy working mode. He often spent the night in the office. The summer class lasted for 3 months, only 3 hours a day, and 6 hours a day at other times, very desperate.
The English training season is concentrated in the winter and summer vacations. The cost of publicity invested in March can only be recovered in June, and the monthly capital flow is very uneven.In order to encourage students to pay early, Luo Yonghao launched a promotional program: the sooner the money is paid, the lower the charge.
At the same time, Luo Yonghao studied a lot of marketing books and developed a series of plans for Lao Luo English.
Standing at the time node of 2008, the fallen Chen Guanxi and the rising Luo Yonghao are completely different in mind.
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They also have very different growth environments.
Ruo Yonghao did not go to college, and spent a long period of time in the drifting turmoil.
Sifting sand, setting up old book stalls, selling wholesale market, smuggling cars, doing futures, and even working in Korea as a short-term tourist… These jobs have been tried by Luo Yonghao, but they have not succeeded, not only have not been done for a long time, Haven’t made any money yet.
One year back to the hometown during the Spring Festival, Luo Yonghai discovered that all the brothers and sisters brought gifts to their parents, only he was empty.
At that moment, he realized that “intellectuals must live with dignity and have a little money in their hands.”
Luo Yonghao thought about immigration, so he spent a period of oral English classes at night school. He also taught half a year of training for friends who are doing pyramid schemes.
The combination of “English Foundation + MLM eloquence” made him boldly write a 4D letter of cover for Yu Minhong, and later succeeded in getting a chance to try.
But Luo Yonghao tried it twice and the results ended in failure.
After the hardship, he got the opportunity to give a third trial. This time, he successfully became the English teacher of New Oriental School.
At the time of the lecture, Luo Yonghao’s sharp and funny language was recorded by some students and sent to the Internet. The “Old Luo Quotations” was born and was all the rage.
The more successful, the bigger the ambition.
In 2006, Luo Yonghao resigned from New Oriental School and founded Niubo.com.
Because of insisting on not deleting posts, many public events were discussed in Niubo. The website once attracted a lot of popularity. But two years later, due to the scale of speech and the profit model, he could only choose to close. Although he still didn’t make any money, he got to know a lot of social elites and opinion leaders.
Chen Guanxi is much smoother than the first half of Luo Yonghao’s first half.
He was born in Canada and has a wealthy family. His father, Chen Zemin, has a number of performing record companies and he is worth a lot of money.
Parents divorced when they were young. He was very rebellious when he was 13 to 19 years old, and his parents were only constantly compensated for money.
Second sister is taking drugs, and her girlfriend is carrying her own relationship with her best friend… These experiences have left a black mark on Edison Chen’s memory, rusting his youthful sunshine.
In 1999, Edison Chen returned to Hong Kong for a holiday, at the invitation of his friend Dawn,