Play for three years and play for three years.
“The online school thinks about going to school!”
Bold bold, bright red background, exclamation mark, and a new wave of “sea, land and air” advertisements for learning and thinking.
This good future founder Zhang Bangxin personally decided on the advertising words, overnight in the first-tier cities, subways, airports, high-speed rail, elevators in the third- and fourth-tier cities, large buildings.
The “K12 Online School War” in the summer of 2019 did not end with the summer vacation as scheduled. Instead, a more protracted war broke out in the fall.
Based on the previous investment of RMB 10 billion, in August, the future will add 200 million to the school and the school will directly start the autumn enrollment battle.
“Unable to prevent it.” The head of the market of a network school company told, “The summer has just finished a battle. Everyone wants to catch their breath and prepare for the next winter vacation. As a result, the supplier has knocked us on the side drum: And thinking has already been rolled out.” (Note: suppliers refer to Tencent, headlines and other advertisers)
This time, a good future decides to pre-empt the new campaign.
“The $500 million financing of Gaochun at the beginning of the year was prepared for the battle of the online school. Good future executives mentioned four words when discussing the next strategy: dragging the opponent. $1.9 billion in cash is enough to support the next three to five years,” a secondary market investor told.
Just, opponents are better off than they think.
According to a source, in the future, in order to inquire about the situation of competitors, a special channel was used to obtain a financial report of the company. The report shows that the current cash balance of the counseling is 2.7 billion yuan, equivalent to the $300 million in the last round of financing.
“The scale of this round of counseling will not be smaller than the summer vacation.” When asked to the person in charge of a social platform education, he said, “September, WeChat friends circle, vibrato, today’s headlines, you can imagine Almost all channels will be screened by coaching.”
In the past six months, if there are investors in the secondary market to go to the future for research and talk about competition, the management basically points their opponents to counseling. Similarly, 猿 counseling investors have also expressed in public that learning and thinking is the only opponent currently.
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The two giants are “competitive” with each other, and other players are also preparing for the battle.
The job of obtaining Softbank’s investment intention last year helped launch more than RMB 500 million in the summer vacation. Netease has already planned an IPO for next month, raising $500 million, and is expected to submit the listing materials at the end of September. Who has always been the main low-cost passenger to learn, financial report