Socialization is not a problem, and security is the problem.
The “virtual cabin” of the voyage has exploded.
Recently, netizen @喜乐喜囍 Weibo said that after she selected a seat on the voyage app, a stranger sent harassment information such as “can you please?” She also found that she can also view the names and avatars of other passengers on the flight through the navigation, that is, “interactive flight image.”
In June of last year, when the flight straddle was just launched on the virtual cabin function, it had caused an uproar. The media observer Wei Wuhui issued a document at the time to remind the passengers of the privacy risks of the navigation, and the words fiercely called it “the dew gun intermediary.”
After the incident, the airline’s official Weibo explained to the public that “this feature is turned off by default” and “users can modify and delete virtual identities at any time to turn off this feature”.
Navigation profile screenshot
Observed that when a new user clicks on “Create a virtual flight image”, the voyage app will prompt “The information will be displayed when interacting with others”. After entering the “Navigation Business Card” interface of the deeper level, the “Pass Allow Others to Private Chat” button is enabled by default at the bottom of the privacy settings section.
It can be seen that the official statement of the voyage is unclear – the “function” that appears twice in succession is not explicitly used. If the statement is true, the navigational vertical and horizontal refers to the interactive function of “establishing avatar”, and the focus of the users and public censure that broke the news is the sub-function “private chat”. The former does need to be actively activated, but the latter is not closed by default.
Who really needs to socialize?
Strangers are too common for social interactions, but only the type of navigation is bombarded. The problem is mainly security.
From the early days of WeChat “nearby people”, to Momo, exploration and other APP, strangers social applications are mostly based on the LBS model, which provides related services based on the user’s location. Literally, Naval socialism is a bit close to the LBS model, but it is quite different from other real LBS-based social apps.
Take Momo as an example. It is based on LBS and is logically logical.Standing: Users have active social needs, and Mo Mo meets them. The value of Mo Mo is the channel and scene for providing users with social interaction. In addition, Mo Mo users can maintain online friends, you can not meet.
The social aspect of the cruise is a very strange “online to (future) offline, then online” mode. What’s more remarkable is that after the users of the airlines are socializing online, they must meet or even neighbor each other. The privacy and personal safety risks brought about by this are obvious. All along, everyone is talking about the stranger, but the safety hazard of the stranger’s social interaction is actually several orders of magnitude higher than that of Mo Mo.
As a subsidiary of Civil Aviation Information Group (China Airlines), the airlines are not too small, and even claim to be the “national team.” At present, relying on China Airlines’ voyage, it has the most powerful information service capability in its kind. Navigating is a “smart travel platform” for itself. After more than five years on the line, APP has become more and more complicated.
How is intelligence and platform implemented? There is WeChat, the traffic perpetual motion machine in front, socializes to satisfy most of the imagination of Internet products for Internet dividends, and the social attributes of products are too tempting. The rough travel of the airlines is still A popular ill in the Internet industry: companies need to socialize, not users need to socialize.
From social tools to platforms and even systems, WeChat is an example of success, but in turn, there is no precedent for turning a tool into a social platform, even Alipay. Alipay is not necessarily a good product strategy, but it is a necessary business move. For strategic purposes, it has enough motivation and pressure to socialize and has resources that match its goals. Although Alipay’s social attempts ended in failure, this is another topic.
But the non-national-level tool-based APP, the social element still only stays within the functional level of the application. Socialization is to assist the main function. It is neither socially active nor capable. Do real social.
In an interview with the media last year, the airline denied that he was socializing: “We are not doing social, but we want to explore the possibility of service innovation in the online mode of users.” Public relations at the time, now It seems to be a big truth.
Pushing social in places where there is no social need, alleviating the company’s own anxiety and bringing it to usersUnnecessary burden. From the two public opinion storms from last year to this year, the voyages of the airlines are very twisted.
Walk the edge ball
In June last year, when the virtual cabin function was controversial for the first time, the airline replied that “the original intention of the new function design was because of the voice of a large number of users”—
coco: I finally settled in Beijing. I want to pick up my parents to come to Beijing for the New Year this year. But when they are older, they are still flying for the first time. If you know someone on the plane, you can help me to look after it. .
No Dally: The boarding gate was temporarily changed, but I didn’t hear the airport broadcast. In order to catch the plane, I started to run wild. The coffee in my hand was sprinkled on the ground, covered with sweat and wretched, if it was in the same cabin. People told me how good it was!
Surely, these service vulnerabilities exemplified by the Navigator do exist and there is room for improvement, but this is obvious It belongs to the scope of duties of airlines and airports. Relying on third-party information services to solve the problem is not very valid. It’s hard to imagine a user who has been in the private seat and let their parents get the full care on the plane.
But it’s not hard to imagine that after the private chat feature is activated, harassment such as “about” will be savage.
These tool-based apps force social elements in non-social scenes, and the lowest-cost and most effective means is to use sexually suggestive edges. Product managers are not foreseeing potential sexual harassment risks, but more likely to be in the middle of their minds – if nothing is to provoke human weaknesses, in exchange for a less decent APP day and user stickiness.
The mind of the voyage here is exactly the same as the case of the drip, but the latter is more extreme.
The evaluation system was widely criticized before the drop was completed. In the official proposal of Didi, the evaluation mechanism gives the two sides an open evaluation space, which can bring some convenience to users. But Didi has ignored a lot of real comments, which may reveal the user’s personal characteristics and even the possibility of identity information. This practice actually takes the “unnecessary (excessive) socialization” and sexual cues into account. The public relations crisis of the voyage is the same as the same..
Screenshot of the drop-down evaluation page, the image comes from knowing users
If there is a negligible grey area of business ethics and technology values, then privacy infringement is a very clear legal issue. As Wei Wu said, designing a product that is related to user privacy should be based on the standards of the most sensitive people in the user community, not the standards of the least sensitive people.