Mango TV’s spare tires counterattack history.
Editor’s note: This article is from WeChat public number “Youth Finance Development Association” (ID: xrich666), author Shen Gongzi.
This summer, when the younger brother of the four-character brother was still indulging in “Chang’an Twelve Hours,” Bojun Yixiao girls had already made a head for “Chen Qingling”.
Be careful, you must have discovered that movies and entertainment such as these are in the midst of a subtle attitude to the Internet – some dramas In the Internet premiere, some dramas are simply platform-made.
The reason behind is simple: contemporary young people don’t like watching TV.
There is a change in this side, this side of the five Davids is seen cold, there is the best (cool) love (奇艺) (News) The strong rise of madness brushed a wave of presence.
But the video platform backed by BAT also uses the Internet to burn the money, the data is glamorous and bright, Let them become the drag of the big factory financial report – last year, the excellent love three together lost a total of 19 billion yuan.
In contrast, the mango TV of Hunan Radio and Television is simply a clear stream, although the number of users is not so much, but Mango TV It has long been a successful return to blood, and even a small expert in making money.
△Mango TV parent company earnings report
Mango Super Media (Mango TV Parent Company) is the only profitable video platform that has no remaining pants. – In 2018, mango super-media business income was 9.66 billion yuan and net profit was 860 million yuan.
It’s really more people than people die, goods are thrown.
This time, let’s talk about how Mango TV is getting rich.
Malayshan Gene of Mango TV
There is a saying: There is Hollywood, Han Youzhong Road. There is Baiziwan in the north and Malan Mountain in the south.
A lot of pot friends know that Ma Lushan is a feng shui treasure through “Happy Camp”, which is located in Hunan Radio and Television Group. At the office.
Hunan Satellite TV has sprung up here, and the “Guangzhou Electric Army” has grown stronger here. Mango TV naturally has a thick horse. Barn Mountain Gene.
But Malan Mountain was not built in one day. BecomingBefore the head-to-head TV, Hunan Taidu had a long and bleak day.
As we all know, the biggest source of revenue for TV stations is advertising. At the beginning, Hunan Taiwan was not strong enough to pull the advertisements of well-known brands, and it was only able to broadcast the advertisements of agricultural products. It was dubbed as “fertilizer platform” and “feed station”.
burning geese, but Chu has talents, Yusi is Sheng – at that time, Hunan Taiwan has several violent people Directly take the Hunan station to get out of the pit.
The first thing to mention is the old director Wei Wenbin, who is open-minded and has not only studied but is very familiar with the West. That set of theories. In the early 1990s, he referred to the highly industrialized Hollywood and wanted to build a complete Hunan Satellite TV.
Under the operation of Wei Taichang, the functions of broadcasting, exhibition, shooting, and travel are built on the plains of Ma Lanshan. The comprehensive base within the company – the upstream and downstream industry chain are all rounded up.
Not only that, Wei Wenbin also took the sword and took the lead, and led the establishment of Hunan Jingshi, forming a set of mixed punches. The director of the TV station was the famous Ouyang Changlin.
△You can’t easily see the name of Ouyang Changlin in the title of many TV series
Unlike other “News + Outsourced Content” content strategies, Hunan Taiwan is very early in the country to pay attention to news and homemade content. TV station. And both handsGrabbing, both hands are very hard, the so-called “guaranteed excellent content first time from Ma Lanshan.”
The news is most time-sensitive, and Hunan Jingshi adopted a new 24-hour live broadcast mode. For example, during the flood-fighting emergency in 1998, a lot of first-hand information was conveyed to the audience from the perspective, so that the audience could get the news while also remembering the signboard. In the current marketing terminology, it is called “integration of product effects.”
This live broadcast of major events was also used by Phoenix Satellite TV in the September 11th incident of 2001, directly to Phoenix Satellite TV became famous.
In addition to the news, the variety of Hunan Taiwan is killing the Quartet. “Happy Camp” is not to be said, from the beginning of Li Xiang and Li Bing partner, until now, “happy family” all the players, can maintain the long-term domestic variety of only this family.
△The early “Happy Camp”
A younger friend must have seen another variety show “Lucky 3721”, which directly affects the future including “Happy Camp” A large number of platter variety shows.
How far is the “Lucky 3721” fire, its highest ratings have reached 66%, that is, every 3 people Two people have seen this show, and this level is only positive for the Spring Festival Evening in the 80s.
In addition to “Lucky 3721”, it is like “More and more happy”How many less with a “Daily Up” shadow, and “Star Academy” is also inextricably linked with the super-female man and other talent shows that followed the explosion.
It’s not necessary to say that after the Super Girl, “Deformation”, “Lu Yu has a contract”, then to “I am “Singer”, “Where is Dad?”, and even recently “Chinese Restaurant” and so on because of “Ming Xue”. Just pick a few, compared with other home variety shows are god fights.
The network meme “true incense” that no one knows is from Hunan Taiwan’s “Deformation Meter”
Even the weakest part of the TV series is enough to hang a TV station. Not to mention the “Huanzhugege” and other dramas brought by Ouyang Changlin, the old iron of Qiongyao, such as “Palace” and “Ugly Invincible” series, are childhood memories of many people.
Are you chasing “Ugly Invincible” when you were young?
Although the quality of these homemade content is benevolent, they have given us a real lesson with ratings and popularity.