Xiaomi bursts 4 new products: 20,000 MIX Alpha is responsible for exploration, 9 Pro test water 5G
After two years, Xiaomi once again chose to release other mobile phone products at the MIX conference. This time, Xiaomi is not worried that the light of MIX Alpha will affect the sales of Xiaomi 9 Pro. The positioning of the two has been taken up by Xiaomi. MIX Alpha is responsible for “exploration” and Xiaomi 9 Pro is “testing water”.
On the afternoon of September 24, Xiaomi launched four new products at the 5G new product launch conference, namely Xiaomi Full Screen TV Pro, Xiaomi 9 Pro, Xiaomi MIX Alpha, MIUI 11. In this large-volume conference, the two new phones, Xiaomi 9 Pro and Xiaomi MIX Alpha, are still the focus of the conference.
Summary of four major new features of Xiaomi Conference
Compared with Xiaomi 9 Pro, which was based on Xiaomi 9, a group of posters and the official standard name of “MIX Alpha 5G Surround Screen Concept Mobile Phone” were held before the conference. Explain that Xiaomi MIX Alpha is not a heavy-duty model, Lei Jun called it Xiaomi’s second concept phone, Xiaomi MIX Alpha is trying small-scale production, is expected to be listed at the end of December, the price It is 19999 yuan.
From the MIX generation’s “front is all screen” to MIX Alpha “the body is full screen”, Xiaomi reactivated the value of the MIX series, in the words of Lei Jun, “how come expensive” The R&D investment exceeded RMB 500 million.
Image Source: Xiaomi Official
First of all, Xiaomi 9 Pro inherits the design and main configuration of Xiaomi 9, including water drop screen, rear-mounted 48 million pixel three-shot, etc., It is worth mentioning that it is released Before the meeting, Lei Jun had voted on Weibo to ask netizens about their preference for screen style. In the voting of more than 120,000 people, only 16,000 people (12.6%) chose the water drop screen used by Xiaomi 9 Pro. 78,000 people (accounting for 61.4%) chose a pop-up camera.
Image Source: Lei Jun Weibo
The screen style is not as desired by the netizens. The Xiaomi 9 Pro is mainly upgraded in both chip and battery life, including Qualcomm Snapdragon 855 Plus chip, the whole system supports 5G tri-band, battery capacity is increased to 4000mAh, support Xiaomi before Preheated triple fast charge (40W wired fast charge + 30W wireless fast charge + 10W wireless reverse charge), and comes standard with 45W charger.
In the introduction of Lei Jun, the 4000mAh large battery, triple fast charge and VC liquid cooling of Xiaomi 9 Pro can alleviate the negative impact of 5G high power consumption at this stage. This is Xiaomi’s efforts to improve the user experience of 5G mobile phones, but this does not change the status quo of the 5G mobile phone as a whole.
China’s ICT data shows that in August 2019, the shipment of 5G mobile phones in the Chinese market was 219,000 units, which was more than double the growth rate in July compared with July, but the market share was still only 0.7%. This means that whether it is the Huawei Mate 20 X 5G version, the vivo iQOO Pro 5G version, the vivo NEX 3 5G version, or the Xiaomi 9 Pro released today, the Huawei Mate 30 Pro 5G, which is not yet on the market, At this stage, the contribution of marketing volume is far greater than the contribution of shipments.
This 5G new product launch conference is more like a technology show on the eve of the large-scale distribution of Xiaomi’s 5G mobile phone. The mission of Xiaomi 9 Pro is to let Xiaomi compete in the 5G market environment. Grab the volume of sound, and how much technology exploration of Xiaomi MIX Alpha can be put down to the mass production machine and make Xiaomi stand firm in the high-end mobile phone market is the most worthy of attention in the future.
(Head map source: Xiaomi official)