Devoted Health, an emerging insurance company that specializes in personal health insurance plans for the elderly, said they would be the first insurance company to offer Apple Watch offers as a member benefit.

According to the official website, this emerging health insurance company was founded by entrepreneurs Todd and Ed Park and hopes By focusing on “world-class technology”, we are striving to stand out in the increasingly competitive medical insurance plan market. The company raised approximately $300 million a year ago, when it was valued at $1.8 billion.

How do you focus on technology? Devote Health’s solution is to offer a discount of $150 for Apple Watch.

At present, there are more than 20 million elderly people over the age of 65 who are joining the medical insurance plan, and the number is still increasing. Obviously this is a very large market. And like this A large number of federal health insurance approvals have been initiated, and privately-operated emerging insurance companies have become active. These health insurance plans for older people are generally more flexible and have broader coverage, according to consulting firm PricewaterhouseCoopers. This market is expected to generate more than $350 billion in revenue by 2020.

For Apple, the cooperation with medical insurance also has a good boost to the sales of equipment, because older people are also increasingly embracing smartphones, and smart watches with health features may also Will be interested.

After Apple Watch focused on the personal sports health market, Apple has made a lot of efforts in terms of functionality, including some features that are more targeted to older people, such as fall detection and heart health monitoring.

Wearable smart devices are still an emerging technology, and the industry is currently researching to see if these devices will actually be healthy Produce