The most exciting update for the majority of music lovers in iOS 13 is that Apple Music has finally added the scrolling lyrics feature. Although this feature is late, the experience is quite good, not only the lyrics of each line will be realized with the music. Similar to KTV’s sync effect, but also allows the user to tap the lyrics to jump to the corresponding paragraph. In fact, in order to ensure the lyrics display, Apple even set up a special lyrics processing team.
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Apple Music Director Oliver Schusser has recently accepted Connected < /a>In the interview, I introduced how Apple can get a good experience at any cost. He said that Apple has a team that is responsible for listening to songs and translating lyrics, in order to ensure that the lyrics are in the new real-time lyrics function of Apple Music. Accurate synchronization, “We don’t get lyrics from ordinary websites.” This also explains why users often complain that Apple Music’s lyrics are wrong, and perhaps Apple should consider adding an error button next to the lyrics.
However, the scrolling lyrics feature is only available to Apple Music subscribers. Unsubscribed users can only listen to local music, not to mention real-time lyrics, and even have no qualifications for online audition. Oliver Schueer also explained in the interview that Apple did not provide free trials: “We believe that artists should be paid, and we not only increase revenue for singers but also songwriters. We believe that the decision not to offer free packages is four years. After the return has been made, we believe that music should not be free.”
Therefore, “Continuous” believes that Apple’s strategy is more “artist first” than “customer first” Spotify.
But this does not mean that Apple does not value the user experience, except for the personIn addition to transcripts, Apple Music has supported lyrics search as early as iOS 12 launched static lyrics, which greatly facilitated the search of songs.
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